CTXM to launch Multi-Brand Solution at ICE 2010

(PRESS RELEASE) -- European-based iGaming software provider CTXM will launch its Multi-Brand Solution during ICE 2010. The solution enables a new business model for the iGaming industry.

The key advantage of Multi-Brand Solution is that it allows medium and large operators to run several gaming sites, brands or agents on one platform using common back office and management tools. This means that iGaming operators can build their distribution network using their brand power by franchising their business model to other operators or sublicensing the software to their affiliates – thereby maximizing return from their business.

"A diversified market environment requires more and more flexibility from gaming operators," said Udy Yosha, CEO at CTXM. "Our solution is designed to help operators to be more flexible, responding to emerging opportunities and market needs in minimal time, as well as providing beneficial technology for increasing their market power."

In addition, Multi-Brand Solution enables third party application integration and includes extensive back office tools. It also includes enhanced management of multi-language and multi-currency support, enabling easy localization of gaming sites according to market needs. The setup, branding and customization of new iGaming sites and casinos are instant, with minimal IT involvement. In addition, flexible multi-skinning features allow easy customization of gaming site's content and interface, allowing operators reduced administrative costs as well as increasing their efficiency.