Kerching launches affiliate business with McBoom

(PRESS RELEASE) -- Million2-1 Ltd, an IGT-UK Group subsidiary, today announced that it has retained digital gaming marketing agency McBoom to create and manage its KerchingCasino.com affiliate network using the affiliate portal www.kerchingaffiliates.com.

Kerchingcasino.com is a UK based online casino offering the latest and greatest in Slots, Blackjack, Roulette, Poker, and MegaJackpots using their sister company Wagerworks' software. With their software and platform in place they have taken the next step to introduce the brand to the gaming and affiliate marketplace.

McBoom will be managing affiliate activity on their behalf to deliver quality traffic on a number of financial models. In the coming months several affiliate initiatives will be introduced via the CAP and GPWA forums, live events and directly to affiliates and webmasters.

This follows recent McBoom wins including Foxy Bingo, Ivobank and Garlik.

Sophie Gane, Kerching Partner Manager at Million-2-1 said:-

"Having taken over the operation of Kerching Casino from Barcrest Group last year, we have already seen exciting growth with the implementation of the wider gaming platform Kerching.com. By working with McBoom we look forward to taking the brand to the next level".

Gavin Grimes, Managing Director at McBoom said:-

"Kerching is a brand that's been developed by the key gaming companies. So for us to be working with an operator with such great heritage and UK brand presence following a lengthy pitch process is a terrific opportunity and we are looking forward to meeting all their affiliate objectives in the coming months. "