NYX to launch new software at IGE

(PRESS RELEASE) -- NYX Interactive, one of the world's leading providers of gaming software solutions, has announced that it will launch its latest online bingo software at next week's International Gaming Expo (IGE) 2009.

The annual trade show is scheduled to take place from January 27 to 29 at London's Earls Court Exhibition Centre and NYX stated that its new software would give operators the flexibility to fully customise their look and feel while also increasing player enjoyment and loyalty.

Stockholm-based NYX revealed that the idea behind the new offering was to create a 'live bingo experience' in a way that was light, flexible and responded quickly to every click. It said that operators would now have more freedom than ever before to brand with its new client enabling individual branding for each bingo room as well as for individual games.

"As suppliers of bingo software will start competing in design, we want to stay top of the game," said Staffan Lindgren, Chief Executive Officer for NYX.

"While this new client is quick to market, it's also very flexible and modular so that both operators and their players get the bingo they want. We know the importance in making an operator's bingo product different to the next one and we're now taking a leap towards meeting those needs, both in design flexibility and features."

The new design features intuitive structuring and gives players more options including the ability to transfer funds, manage their profile, view gameplay histories, contact customer services, manage their weekly spending limits or play a wide range of mini games without leaving a room. In addition, players will be able to jump between rooms without having to go via the main lobby.