Rightlander signs deal with Red Queen Casino

9 August 2018

(PRESS RELEASE) -- Rightlander, the innovative affiliate landing page tracker, has signed a deal with its latest online casino brand, Red Queen Casino, and will help the operator improve affiliate compliance and responsible gambling measures.

Rightlander’s technology scans any website and builds a list of all the locations where Red Queen Casino, operated by Easi Games Ltd in the U.K., is mentioned or linked to. It follows each link to its final destination on the website, takes a screenshot and stores it in a personalized library.

This will allow Red Queen Casino to discover affiliate websites linking to its brand that it is currently unaware of, allowing the operator to ensure that the affiliates sending traffic to its site are doing so in a compliant and responsible manner.

Rightlander’s technology also allows Red Queen Casino to set “compliance violation events,” and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brand.

Rightlander founder Ian Sims said, “We are thrilled to have signed another big-name casino brand to our platform, and look forward to assisting Red Queen Casino in its efforts to improve affiliate compliance.

“By using our technology, Red Queen Casino can prove to the U.K. Gambling Commission and other regulators around the world that it is doing everything it can to ensure the affiliates sending traffic to the site are doing so in a responsible way.”

Christopher Reid, Casino Manager at Easi Games, said, “Regulators in the U.K. market and beyond have made it clear that operators are ultimately responsible for the affiliates marketing their brands on their behalf.

“Here at Easi Games, we want to ensure our affiliate partners are working in a responsible and compliant way, and the Rightlander platform is the most effective and efficient way for us to monitor the content they are publishing for our Red Queen Casino brand, and that of the coming brands to our platform.”

Rightlander has signed up a raft of tier one operator partners since it launched earlier in the year, including GVC, LeoVegas, BGO and the Kindred Group.


Related Links
LeoVegas Site Details
BGO Entertainment Ownership Details
BGO Entertainment Software Details
GVC Holdings Ownership Details
Kindred Group Ownership Details
Kindred Group Software Details
LeoVegas Ownership Details

FEATURED iGAMING SUPPLIERS
association-of-players-casinos-webmasters-apcw
fast-offshore
Association of Players, Casinos & Webmasters (APCW)
Fighting for honesty, integrity, and transparency in the iGaming industry
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
gambling-portal-webmasters-association-gpwa
connective-games-llc
Gambling Portal Webmasters Association (GPWA)
Professional Affiliate Marketing Association with more than 25,000 members
Connective Games LLC
High-performance Poker & Casino Solutions with flexible clients approach!
evoplay-entertainment
casino-city-press
Evoplay Entertainment
Developing fresh slot games, studied and designed to fit players from Asia, EU and other territories
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
gambling-invest
true-north-payments-inc
Gambling Invest
Buy or Sell Premium Gambling Domains
True North Payments INC
Global, High-Performance, custom tailored Payment Processing Solutions for online gaming businesses
casino-web-scripts
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
Your Guide to 3,558 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook