Sports Betting Tech to enter Danish market

GIBRALTAR -- (PRESS RELEASE) -- Leading sportsbetting software provider Sports Betting Tech (SBTech) has signed a strategic partnership with Gaming Media Group to launch its Sportsbook product in the soon-to-be regulated Danish market.

The partnership with Gaming Media Group, a leading European online gaming operation across poker, casino and bingo, and owner of the Poker Channel, Europe's largest gaming and betting TV channel, positions SBTech as a leading sports betting solution provider for the regulated Danish market and follows its recent entrance into the Austrian regulated market, providing their managed sports betting solution to Winfootball, a regulated Austrian operator.

As part of that partnership, Gaming Media Group will use SBTech's fully managed sports betting solution in other markets as well.

"The Danish market is a key focus for our group and we were looking for the right partner to support our entrance into this market. We chose SBTech as our strategic partner not only because of their superior offering and professional managed services sportsbook solution but also because of their unique understanding of regulated markets and of what does it take to operate there," says Crispin Nieboer Gaming Media Group CEO.

"Regulated markets are key focus for SBTech and we're extremely proud to partner with Gaming Media Group and launch with them our fully managed sports betting solution for the regulated Danish market. This partnership position SBTech as a leading sportsbetting provider for regulated markets and we are looking forward for a very successful partnership with Gaming Media Group," says SBTech CEO Itai Zak.