Virtue Fusion Alderney combining bingo with social networking

(PRESS RELEASE) -- Virtue Fusion Alderney, the world's leading developer and licensor of internet bingo products, will launch the first-ever bingo games with embedded social networking following nine months of development and testing on Tuesday 8th December 2009. William Hill, bet365, Paddy Power, Ladbrokes, Virgin and Golden Hat are the first customers to adopt the new product.

The technology will enable players to develop their own online communities, to chat to friends during games, as well as uploading information and pictures to their profile. All accounts will be screened by Virtue Fusion Alderney's team of online monitors to ensure that all content meets strict criteria for privacy and decency.

Virtue Fusion Alderney CEO Bob McCulloch comments: "Whether online or offline, bingo has always been a very sociable game. With the new networking and profile-building element that we are introducing, players of all our games will be able to chat and stay in touch with their online friends before, during and after their bingo sessions. This marks a major stage in the development of our products. After nearly a year in the making, our clients and their customers will be getting an excellent application that will be fun and easy to use, appealing to players of all ages."

"It's good to be able to round the year off with the launch of a product which has its roots firmly embedded in our underlying strategy of developing offerings that not only entertain and give customer satisfaction, but also retain their attention. This social networking product, whilst in its embryonic stage, has the potential to increase customer retention and, in future releases, be used as a follow-up and prospecting tool. Watch this space next year for new developments!"