Parspro Ltd

Parspro is a leading provider of full-service betting systems and related products for organisations operating, or planning to operate, on an electronic media platform. Working at the forefront of Web-based technology, we are committed to furnishing our customers, regardless of location, with the complete set of technology, tools and services required to enable them to provide a first-class on-line gaming experience. To achieve this aim, we continually strive to develop innovative and attractive solutions designed to increase value for our customers and enable them to grow and expand their business in a secure and reliable environment.

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Products and Services
Turnkey Solution Providers
ParsPro offers a complete solution for on-line bookmakers, including web site design, a full range of tools for bookmakers, enterprise level betting servers, designed for scalability and performance, and site hosting. ParsPro's highly experienced team of industry veterans bring a wealth of experience and knowledge to every client. Let one of the industry's leading providers, oversee all your IT needs, while you focus on marketing and promoting your site, which ultimately is the determining factor in your success.
Software > Sportsbook Software > Live Betting
“You have often Begun to tell me what I am, but stopp'd” Miranda, The Tempest, William Shakespeare (1564-1616) As the only female character in Shakespeare‘s The Tempest, Miranda is a focus of attention with much to live up to. A latest-generation sports betting platform running in real time, Parspro Miranda combines scalability, extendibility, accessibility, fault-tolerance and robustness, with a fast transaction engine. The driving force behind several key Parspro products and solutions, this latter-day Miranda has proved attractive to several leading sportsbook operators, through a seamless performance that more than lives up to its promise. Launched early in 2008 and since implemented as platform of choice by several of the industry’s leading operators, Miranda is the latest generation Sports and Turf Betting Platform from Parspro. Comprised of multiple interconnected layers, each of which is responsible for a portion of the overall business logic, the system is built on two key designs — an Event Driven Architecture (EDA) and a Data Grid (DG). Operating in tandem, these address the core requirements of scalability, extendibility, robustness, fault-tolerance, and a rapid transaction engine. System functionality is partitioned into each of the layers, in order to boost performance and to distribute load evenly across the entire system. The Client software handles all local validation and display logic, while the Channel Servers deal with channel-specific logic, such as managing state and client connections. Parspro Miranda Core Servers handle all risk management, player validation, betting, game and market management, while the Cache Servers form a Distributed Data Grid that is responsible for the system state and for moving frequently requested data closer to the clients. The Database server provides persistent storage of all system data, and a Data Warehouse provides for reporting and data analysis. Integration with external systems is handled by a large number of Web Services that are exposed by the Core servers. All back office functionality is handled by a number of Console Servers for use by bookmakers, odds compilers, operators and administrators. Fundamental to Miranda’s architecture is the concept of events and messages, by which all communications in the system are driven by messages. The use of asynchronous messages is key to achieving scalability and high performance, as processes on one layer cannot lock resources on the layer below by waiting for a response on a communications channel. Incoming messages generate events within the core, as does the addition of new servers and server life-cycle events, such as server start-up and shutdown. The Data Grid handles all data requests including sporting events on offer, betting markets, and results. The Data Grid consists of a number of dedicated Cache Servers and a local cache component running on each Channel and Console Server. Data objects are partitioned across the grid, with a backup of each object stored on a separate Cache Server. Data objects are updated or loaded by cache loaders during a cache miss, or via Agents that are injected into the Data Grid. A large number of JMX Means are exported by the Core Servers, providing real-time access to transaction counters for the entire system, as well as technical data on each internal component. Each Core Server and Channel Server exposes JMX Means on an individual basis, and cluster-wide aggregate counters are also available. Taken together, these cutting-edge features combine to create a state-of-the art gaming platform ideal for use in all types of sports betting, horse racing, and live betting. The driving force behind several key Parspro products and solutions, this latter-day Miranda has proved attractive to several leading sportsbook operators, through a seamless performance that more than lives up to its promise.
Turnkey Solution Providers > Parspro Juliet — live betting with tournaments
“O fortune, fortune! All men call thee fickle” Juliet, Romeo and Juliet, William Shakespeare (1564-1616) Long viewed by the industry as a potentially lucrative source of revenue, the concept of live betting with tournaments has now become a reality, following the introduction of Juliet, a groundbreaking new stand-alone solution from Parspro which enables on-line bookmakers to offer, for the first time ever, live betting with tournaments. Built on the Parspro Miranda sports betting platform, Juliet combines the key industry trends of live betting and multi-player gaming by supporting both, to produce a totally unique solution specifically designed to provide operators with a fresh revenue stream at a time of increased competition and customer demand for attractive new product offerings Up until now, conventional live on-line betting has enabled operators to offer bets on individual sporting events. During a football match, for instance, bets like next goal, next corner, free kicks, yellow/red cards and other game events can be opened and closed in real time, and users can place their bets as they are watching the game on TV. By extending this concept into live betting with tournaments, however, Juliet enables operators not only to run live match bets, but also allows them to create groups of multiple matches and events on which multiple players can bet simultaneously. Tournaments can be created from any combination and type of sporting events, thereby enabling the operator to provide clients with a virtually limitless range of novel and attractive offerings. Simple to implement, reliable and secure, Juliet harnesses the concept of a live betting tournament network, to allow multiple players from different customers to participate in the same tournament, thereby greatly increasing rake size, prizes and the number of players available to play. At the same time, operator risk is significantly reduced, as winnings derive from the pool created from the players involved. Tournament properties are set by the bookmaker before it is published, and multiple types of tournaments can be available for the same sporting event. These may include: * Single buy-in * Re-buy * Fixed number of players * Fixed prizes * Pool-based prizes Juliet comes with an innovative new player application based on current industry standards, as well as a series of back-office applications designed to give bookmakers complete control over every aspect of the system. Access is provided through a series of user-friendly interfaces based on colourful and readily understood graphics, which provide bookmakers and clients alike with a wealth of real-time information designed to provide an optimum gaming experience, all of which is changed and updated fully automatically. Built on Macromedia Flash MX and therefore accessible to any user, the Juliet LiveBetting Client offers a range of innovative features not possible in a conventional HTML-based interface. To provide optimum speed and stability, processing power is derived from the client PC and not the server, and the LiveBetting client may be integrated into a web site or run as a standalone application. For added performance and security, the server element of the solution runs independently of the web site server, connecting to it and exchanging information solely on a need-only basis, while all system components use a tuple (customer, player, and password) to identify messages and data objects. A purpose-built Management Client provides operators with full control of running bets, enabling them to start and stop bets, change odds, and pay out to winners, all in real time. And just like the user client, all data appears in real time, providing the operator with a complete overview of the performance of each bet in order to help optimise profit on outstanding bets.
Software > Sportsbook Software
Seeking inspiration in the Latin phrase pars pro toto, meaning part of the whole, the Parspro ppTOTO management application lives up to its name by combining scalability, extendibility, and robustness with optimum security, high performance, and a rapid transaction engine into a single flexible and cost-effective package. Developed through 10 years frontline experience as a leading developer of software systems and solutions for the online betting industry, Parspro ppTOTO offers sports book operators a comprehensive suite of cutting-edge tools providing real-time control of games, sales and user administration, along with the ability to control a site remotely from any location and readily add new features as they become available. Multi site administration Operators running multiple betting sites can manage all their sites from a single console. Betting data can then be reused and distributed across multiple sites. System administration Provides full administrative control to authorised users. Includes management of active games, payout plans, results, winning selections, actual payout, and general settings. Games administration Controls addition of games, competitions, sports and teams. Sales administration Provides full control and reporting of all sales on the site. User administration Monitors user registration and activity, vital both for demographic purposes and security issues. System watchdog Provides live information on what is happening on a site regarding on-line users, sales, financial transactions and registrations. Controlled user access Enables the administrator to grant different levels of access to each system operator if more than one individual is managing a system Risk Management - Odds recalculation Effective risk management is a vital consideration for any betting operator and to achieve it, the ParsPro Live Betting system stores and collates information on sales and payouts for every possible result in every game. Whenever sales on one possible outcome are greater than a predefined limit (recalc. amount), the odds are automatically recalculated. Odds recalculation can also be triggered manually by the administrator. Combinations The following information is stored for each played combination in the system: • Number of coupons played (where applicable) • Amount • Payback • Minimum and maximum odds, in case of odds recalculation or adjustment • Latest odds — odds on the latest coupon bought with a given combination • Latest date/time — when the combination was last purchased • Default recalc/start amounts for each competition • Maximum stake per user on each published game • Maximum stake per day per customer • Max deposit per day per customer • Max stake limit per user per game For added security, the system administrator can monitor played combinations and combinations with highest possible payouts at all times, enabling immediate closure of sales on individual combinations if required. Player risk management Each player has a pre-set limit on potential winnings applicable over one and seven days, and is not permitted to place further bets when these limits have been reached. Betting limits are set system wide, but can be adjusted for individual players.
Software > Racebook Software
“Time shall unfold what plighted cunning hides. Who cover faults, at last shame them derides.” Cordelia, King Lear, William Shakespeare (1564-1616) Immortalised by Shakespeare as King Lear‘s favourite daughter, Cordelia is also rememberd as one of legend‘s most famous warrior queens. Designed and developed as a pari-mutual betting solution designed for use on high volume sites, Parspro Cordelia supports win, place, show, and novelty bets Backed up by full risk management and agent and affiliate support, Parspro Cordelia is a custom-built weapon in the arsenal of any online operator looking to beat back the competition. A stand-alone product designed to plug into any sports betting offering, Cordelia is the latest horse racing platform from Parspro. Specifically designed for use on high volume sites, Cordelia is based on the company’s groundbreaking Miranda architecture for sports betting systems. Comprehensive in design, it provides a complete range of bookmaking facilities including full risk management, agent and affiliate support, as well as support for pari-mutal betting for win, place, show, and novelty bets. Races can be entered manually into the system, or imported automatically via a racing feed. The Back-Office applications provide the bookmaker with full control over which races are published, how they are seeded, and how they are settled. Settled races are paid out immediately to the customer’s system via a well-defined API. The Cordelia Channel Server provides XML feeds containing all racing details to a supplied Flash application for players and to the customer’s racing lobby. Betting services are supplied via a RESTful API. These services and feeds allow a customer to build a fully customised application on top of Cordelia. The first Parspro Cordelia customer, Unibet (www.unibet.com/trotting), went live in early August 2008, with its Travnet Live Racing product and Travnet.se website, Sweden’s largest trotting community (http://www.travnet.se/Liveracing/). Described by Unibet CIO and head of business development Daniel Alsén as “a highly competitive offering with a payback of at least 90%”, Cordelia has played a key role in enabling the company to offer its clients a unique gaming experience combined with rich content from the Travnet trotting community. Offers include betting on win, place and double, with more offers planned for launch in the future. Backed up by full risk management and agent and affiliate support, Parspro Cordelia is a custom-built weapon in the arsenal of any online operator looking to beat back the competition.
Software > Pari-mutuel Software
“Time shall unfold what plighted cunning hides. Who cover faults, at last shame them derides.” Cordelia, King Lear, William Shakespeare (1564-1616) Immortalised by Shakespeare as King Lear‘s favourite daughter, Cordelia is also rememberd as one of legend‘s most famous warrior queens. Designed and developed as a pari-mutual betting solution designed for use on high volume sites, Parspro Cordelia supports win, place, show, and novelty bets Backed up by full risk management and agent and affiliate support, Parspro Cordelia is a custom-built weapon in the arsenal of any online operator looking to beat back the competition. A stand-alone product designed to plug into any sports betting offering, Cordelia is the latest horse racing platform from Parspro. Specifically designed for use on high volume sites, Cordelia is based on the company’s groundbreaking Miranda architecture for sports betting systems. Comprehensive in design, it provides a complete range of bookmaking facilities including full risk management, agent and affiliate support, as well as support for pari-mutal betting for win, place, show, and novelty bets. Races can be entered manually into the system, or imported automatically via a racing feed. The Back-Office applications provide the bookmaker with full control over which races are published, how they are seeded, and how they are settled. Settled races are paid out immediately to the customer’s system via a well-defined API. The Cordelia Channel Server provides XML feeds containing all racing details to a supplied Flash application for players and to the customer’s racing lobby. Betting services are supplied via a RESTful API. These services and feeds allow a customer to build a fully customised application on top of Cordelia. The first Parspro Cordelia customer, Unibet (www.unibet.com/trotting), went live in early August 2008, with its Travnet Live Racing product and Travnet.se website, Sweden’s largest trotting community (http://www.travnet.se/Liveracing/). Described by Unibet CIO and head of business development Daniel Alsén as “a highly competitive offering with a payback of at least 90%”, Cordelia has played a key role in enabling the company to offer its clients a unique gaming experience combined with rich content from the Travnet trotting community. Offers include betting on win, place and double, with more offers planned for launch in the future. Backed up by full risk management and agent and affiliate support, Parspro Cordelia is a custom-built weapon in the arsenal of any online operator looking to beat back the competition.
Hosting
A major cost center for any betting provider is the data center, that not only requires expensive hardware and software but also personnel. Based on an understanding of betting providers' need to focus on marketing and minimize cost, Parspro operates a fist class hosting service for its clients. The Parspro servers are housed in a state of the art data center in Reykjavik. The center is connected to the Internet via two independent fiber-optic links. The center has its own power generators in the event of a power failure and its own air-conditioning plant. Qualified technicians operate the center on a 24/7 basis.

Headquarters
Vegmuli 2 Reykjavik, Reykjavík 108 Iceland
Phone:	+354 511 371 1
Fax:	+354 511 371 2
Website:	www.parspro.com
Email:	thh@parspro.com
Upper Management:	Mr. Sigurdur Baldursson, Chief Executive Officer and Founder
	sb@parspro.com
	Mr. John P. Toohey, Chief Technical Officer and Founder
	jt@parspro.com
Sales:	Mr. Thorvar Hafsteinsson, Marketing Manager
	thh@parspro.com
Marketing:	Mr. Thorvar Hafsteinsson, Marketing Manager
	thh@parspro.com
Finance:	Mrs. Kristin Bernhardsdottir, Chief Financial Officer
	kb@parspro.com

Additional Information
Date Established:	February, 2000