Betgenius is a world leader in sports betting, gaming and data integrity software. The company designs, builds and implements innovative technologies that power international leading bookmakers, lottery operators and casinos. Betgenius’ sophistication lies in its software capability, which delivers effective and efficient intelligence led products.

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Products and Services
Marketing > Website Content > Odds Comparison, RSS feeds and BestBetting Live Alerts

Miscellaneous > Other > Data Services, Event Management

Games Software > Mobile Gaming > Mobile Sportsbooks

Games Software > Sportsbook Software > Sportsbook Manager, InPlay Manager

25a Soho Square
London, London, City of, England W1D 4FA
United Kingdom
Phone:  +44 20-7851-4060
Marketing:  Shifa Becher, Group Head of Marketing
Upper Mgmt.:  Mr. Stephen Gardner, Chief Operating Officer
Mr. Mark Locke, Chief Executive Officer
Sales:  Mr. Iain Hutchinson, Sales Director
Marketing:  Mr. Alistair Flutter, Product Development Manager
Finance:  Mr. Miles Burroughs, Product Owner, Connextra
Other:  Mr. Stephen Francis, Head of Client Services
Mr. Andrew Phillips, Business Development Manager
Mr. Nick Ross, Chief Technology Officer
Mr. Matt Stephenson, Business Development Director
Tallinn Branch
News Articles
Betgenius partners with NairaBET
12 Dec 2017
The sportsbook supplier has been selected as an in-play trading partner for Nigeria's sports betting brand.
Sisal selects Betgenius for marketing push
22 Nov 2017
The Italian operator will launch a targeted digital acquisition campaign for its Matchpoint brand with the help of services from Betgenius.
Betgenius appoints new chairman
18 Oct 2011
The sportsbook software supplier has named Daniel Burnas, a Cambridge University graduate, as Chairman.
Betgenius announces partnership with RunningBall
20 Sep 2011
This partnership enables Betgenius’ bookmaker clients to trade over 30,000 live sports events per year from over 70 countries.
Tweets (Powered By Twitter)
Additional Information
Date Established: 2000
Gaming Sites Using Betgenius Software
Bet9Betfred SportsbookSportingbet Canada
bet-at-home Sportsbook & RacebookBetsson SportsbookSportingbet Germany
BetclicExpektSportingBet UK
Betclic - FranceNairaBETTotesport
Betclic - ItalyPamestoiximaWinline
Betclic - PortugalSky Bet
Betfair Sportsbook & RacebookSky Bet Italy
Tradeshow Attendance
ICE Totally Gaming 2018
6 Feb 2018 - 8 Feb 2018
Booth S2-340

Summit of iGaming Malta (SiGMA) 2017
22 Nov 2017 - 25 Nov 2017

ICE Totally Gaming 2017
7 Feb 2017 - 9 Feb 2017
Booth S2-340

ICE Totally Gaming 2016
2 Feb 2016 - 4 Feb 2016
Booth S2-150

iGaming Super Show 2015
23 Jun 2015 - 26 Jun 2015

ICE Totally Gaming 2015
3 Feb 2015 - 5 Feb 2015
Booth S2-150

Summit of iGaming, Malta (SiGMA) 2014
31 Oct 2014 - 1 Nov 2014

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