Geneity Limited

Geneity provides an innovative new suite of e-gaming products, built with years of experience in the sector, but re-designed from the ground up to take advantage of the latest trends in the market.

With comprehensive first hand knowledge of the industry, including regulatory jurisdictions and compliance requirements, combined with technical expertise, many of the industry's leading operators are increasingly relying on Geneity's products to run their most critical systems.

Geneity's products are truly modular, each product is able to operate either with the Geneity wallet or directly integrated into an existing account management and wallet solution for funds management.

This allows our products to be easily and seamlessly integrated into existing solutions bringing operational advantages in the most critical areas without disruption to or duplication of existing systems.


See the Online Casino City listing for Geneity Limited


Products and Services
Games Software > Sportsbook Software > GenBet
The GenBet sportsbook is a highly scalable and flexible sportsbetting platform designed to simplify the process of running a sportsbook. The comprehensive liability management systems allow traders to configure bet referrals based on a variety of parameters so that they can maintain maximum control over the bets accepted without becoming overloaded. Direct integration with in-play pricing algorithms allows traders to manage their live content from a single screen, dramatically reducing workload during demanding in-play situations. Genbet is integrated with many of the industry's leading data suppliers with more being added continuously. The system automatically matches data across different feeds meaning operators can pick and choose between suppliers for different sports for set-up, in-play or results data. The platform is multi-channel and supports both on and off-line operations with the ability to set prices on a per channel basis. For telephone operations GenBet includes an intuitive TelBet interface designed to maximise operational efficiency in bet processing. This was developed in conjunction with one of the UK's busiest telephone betting call centres. Extensive APIs both for customer facing applications and for the management of the system allow operators to integrate new content and interfaces directly with Genbet, using their own development resource. As with all Geneity products the GenBet sportsbook can be provided with the Geneity Wallet or integrated into an existing or new third-party wallet solution.
Games Software > Lottery Software > GenLott
Geneity's Lottery platform supports a wide range of lottery and numbers betting and has been used to provide both western 'balls' lotteries as well as 'digits' style games popular in Asia. The system supports complex prize structures and provides complete real-time liability management, allowing operators to restrict the sale of particular combinations. Games can be offered through any channel from retail to the internet, anonymous or account based.
Games Software > Pari-mutuel Software > Multinational Pools
Geneity's Pools interface provides operators with a range of international parimutuel racing pool connections, managed through a single system interface and incorporating all the popular bet types for each jurisdiction. The GenBet pools system can be operated as a standalone system or integrated into the GenBet sportsbook where it will automatically add to existing racing content. This allows operators to provide a unified racecard view offering both fixed odds and parimutuel betting.
Games Software > Sportsbook Software > Retail - EPOS/Kiosk
Geneity's deployment and management software will centrally configure, monitor and upgrade EPOS and kiosk systems deployed in geographically remote retail environments. This system can be used to deploy the GenBet EPOS and kiosk interfaces as well as software from third-party suppliers. The GenBet interfaces are hardware independent and support a number of industry leading peripherals allowing operators the freedom to select their own hardware supplier.
Headquarters
Swan Centre
Fishers Lane
Chiswick, Hounslow, England W4 1RX
United Kingdom
 
Phone:  +44 20-8742-8393
Fax:  +44 20-8996-9596
Website: www.geneity.co.uk
Email: info@geneity.co.uk
 
Upper Mgmt.:  Mr. Philip Slater, Sales Director
philip.slater@geneity.co.uk

Sales:  Mr. Philip Slater, Sales Director
philip.slater@geneity.co.uk
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Additional Information
Date Established: November, 2005

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