Dragonfish launches online casino in Italy

31 August 2011

LONDON, England -- (PRESS RELEASE) -- Dragonfish, the award winning B2B Division of 888 Holdings plc, announces the launch of its Casino for Microgame S.p.A's licensed brands in Italy.

Dragonfish is continuing the successful rollout of Italian Casino brands powered by its CasinoFlex gaming platform, certified by the Amministrazione Autonoma dei Monopoli di Stato (AAMS), the Italian regulatory authority.

"People's Poker", Microgame's flagship brand, is the leading local poker network in Italy. Microgame and its licensees hold over 30% of the poker market share in Italy, and have chosen Dragonfish's Casino product for its customers who will be able to play Poker, no-download and Downloadable Casino and Live Casino via a single wallet.

Itai Frieberger, 888 COO, said: "Dragonfish is proud to be the gaming engine behind Microgame's Italian Casinos. Launching Microgame's multiple Casino brands simultaneously is a great achievement for Dragonfish, Microgame and its partners". Mr. Frieberger further commented: "We are confident that Microgame's strong poker network and number of active players in Italy will drive significant growth in the Casino offering"

Fabrizio D'Aloia, CEO and president of Microgame, added: "Casino games are supposed to be the most important online gaming sector in Italy for the next years. Since it is Microgame's objective to offer our clients the top casino games on the market, we have started early to make partnerships with important international partners, leaders in online casino gaming. We are very happy that we have launched People's Casino including the high-quality games of Dragonfish/888. Dragonfish has a huge experience in the gaming market which allows us to offer our clients well-known and profitable products with an exciting gaming experience for the players."

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