French Dragonfish poker sites going live

19 October 2010

(PRESS RELEASE) -- Dragonfish, the award-winning B2B division of 888 Holdings Plc, announces that French poker sites Full Fun and 888's own site have gone live on the joint liquidity network, with ad Astra joining them in the coming week.

The network, which offers a suite of games, multiple tournaments and a fully customized poker solution, is a joint venture with Prima Networks Ltd, powered by Microgaming. It provides a shared pool of player liquidity on a single platform and is available to licensees of Dragonfish and Prima Network Limited in France, and also 888's own B2C poker customers.

Dragonfish offers partners flexibility of choice so they can either take the poker software alone or go for the full white label solution including back office, operations, marketing and e-payments.

David Zerah, Managing Director, Dragonfish said:

"These latest additions mean the network will now have a total of four partners live, helping to drive early liquidity and provide a base from which to grow market share. Our partners have begun some excellent marketing campaigns and this will have a positive effect on customer acquisition. We have several more partners in the pipeline and look forward


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