Germany's bet90 to expand using SBTech

2 February 2017

(PRESS RELEASE) -- Fast-growing sports betting operator bet90 has announced that it will be using industry-leading omni-channel infrastructure provided by SBTech to execute its online and offline expansion plans.

bet90 will unify its online, mobile and retail operations with SBTech's Infinity Account, enabling customers to log in to their personal accounts via any device with a single wallet, enjoying optimized UX for each channel, with custom bonuses tailored to every player and loyalty rewards exclusive to omni-channel customers.

With the Group's offline division having 2,000+ terminals across its retail network, mainly in Germany, bet90 is now set to benefit from the full SBTech retail product, with advanced management and monitoring of its shop network, real-time, multi-level 360° player activity analysis across all channels, full operations support complete with superior reporting, and sophisticated cross-marketing capabilities. The system will also help the company adhere to the highest standards of social responsibility.

bet90 offers some of the fastest and most stable odds in the online betting industry, with huge global event coverage and very high stake and winnings limits. The company's move into omni-channel is born of a desire to provide seamless customer journeys to its rapidly expanding customer base.

bet90 Director Iosif Galea explains, "As proven innovators in the football betting space, and with a reputation for speed and expertise, bet90 has been planning to offer an omni-channel experience for some time. After extensive research, it was concluded that SBTech is the best partner to supply the necessary systems, due both to its reliability and its focus on rapid product development. We fully expect our new powers of personalization to drive significant growth and increased turnover for bet90, especially in the online space."

Richard Carter, CEO of SBTech, commented, "SBTech's omni-channel offering delivers a unified and ubiquitous user experience for customers of companies in regulated markets worldwide, enhancing operator profits across the board. It gives me great pleasure to confirm that we will be supplying our industry-leading solution to bet90, contributing to their ongoing success."


Related Links
Ranked Online Sportsbooks
Bet90 Site Details
SBTech

FEATURED iGAMING SUPPLIERS
mondogaming-srl
igpixel
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
Igpixel
Launch your online betting site w/ the latest technologies on IGPIXEL's advanced iGaming platform
casino-city-press
casino-web-scripts
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
global-gaming-expo-g2e
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Your Guide to 3,577 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook