Get's Bets powers shop network with SBTech

2 February 2017

(PRESS RELEASE) -- Leading Romanian retail sports betting operator Get's Bet has announced that its shop network will now be powered by SBTech's industry-best omni-channel solution.

Get's Bet customers in the Romanian regulated market will be able to take advantage of a seamless experience across all touch points using the SBTech Infinity Account, creating unified player journeys and incorporating a bespoke loyalty program.

SBTech's cutting-edge cashier interface will support integrated cash and voucher processing for the transfer of funds between over-the-counter transactions and self-service betting terminals. High-definition screens and content management solutions will also provide an immersive betting experience, complete with live streaming, in-play odds and targeted promotions.

A single wallet will enable players to place bets via cashier or self-service betting terminals in any of 500 Get's Bet retail locations, to cash out on mobile and to use their winnings to bet on more sports events or casino games online.

Get's Bet will also benefit from best-in-class remote management and monitoring of its retail operations from a single console, with real-time 360° player analysis, 24/7 operational support, advanced reporting protocols, integrations with key ERP and CRM systems and unrivaled cross-promotional capacities.

Get's Bet CEO, Cristian Roman, explains, "As the Romanian iGaming market continues to mature, we have been planning to upgrade our operations to a full omni-channel offering for some time. Our choice of provider was an easy one – SBTech supplies systems built around flexibility and scalability, which will enable us to implement our aggressive growth strategy, while the Infinity Account will deliver a superior sports and casino experience to our rapidly growing player base."

Richard Carter, CEO of SBTech, commented, "SBTech's omni-channel and land-based solution will be a key pillar of our future growth as we leverage our core market-leading online sports capabilities in the retail and omni-channel verticals to minimize customer acquisition costs, enhance x-sell and increase player lifetime value. As we extend our dominance in the key Eastern European territories, I'm very pleased that we will be partnering with Get's Bet, enhancing their product and helping them to achieve even greater commercial success."

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