Advertising Software News


Fresh8 to partner with bwin in Germany
15 Jul 2019
The deal will see bwin ads pushed automatically across tier 1 publishers, including Bild and other big German sports news sites.
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FanDuel delivers automated marketing technology from Fresh8
29 Jan 2019
The multistate and multiplatform deal will see FanDuel using Fresh8 to machine optimize their advertising inventory across programmatic, social, display and even on the FanDuel site itself.
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Ladbrokes adds sports betting to live roulette with Fresh8
9 Jul 2018
This feature allows sports fans to follow the real time odds and the live sporting action without leaving the tables.
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The Telegraph Group announces partnership with Fresh8
12 Sep 2017
The group will use Fresh8's technology to offer personalized and contextual advertisements to sports betting partners.
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Coral launches dynamic video advertising with Fresh8 Gaming
28 Feb 2017
The bookmaker will use Fresh8 technology to power automatically generated videos with real time offers and odds across its digital campaigns.
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Fresh8 Gaming partners with Income Access
30 Jan 2017
The U.K.-based advertising platform will supply its personalized ads to affiliate programs of leading sportsbooks integrated with Income Access' affiliate software.
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EiG announces companies shortlisted to pitch in annual competition
22 Sep 2016
A group of five eSports, lottery and game development start-ups have been selected to present during the Start-Up LaunchPad session on 20 October.
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EiG offers startups pitch opportunity
28 Jun 2016
Gaming startups should submit their proposals to the EiG Start-Up LaunchPad by Aug. 29 for a chance to present their material to the EiG audience and a panel of investors.
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Sky Bet signs multi-year partnership agreement with Fresh 8 Gaming
13 Jun 2016
Fresh 8's personalized ad-tech will roll out across Sky Bet's content estate, serving personalized and betable ads in order to engage customers and maximize returns.
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Fresh8 Gaming triumphs at Start-up Launchpad
29 Oct 2014
LONDON -- (PRESS RELEASE) -- Fresh8 Gaming, the next generation ad-serving platform, yesterday triumphed at the Start-Up Launchpad competition held at the 2014 European iGaming Congress and Expo (EiG)...
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