21.com launches affiliate program with Income Access

(PRESS RELEASE) -- 21.com, the new online casino brand with a global focus, has launched an affiliate program with Income Access, Paysafe’s marketing technology and services provider. The program, which will be powered by the Income Access affiliate platform, will support player acquisition for the recently-launched brand, which aims to streamline the online casino experience.

Launched in June 2018 and licensed by the Malta Gaming Authority, 21.com provides players with a wide range of online casino games. Dubbed ‘casino on the go,’ the brand features video slots powered by Quickspin, Microgaming, Pragmatic Play, Play’n GO and other leading software providers. 21.com also boasts an array of video poker games as well as baccarat, blackjack and roulette among its suite of table games.

To celebrate the launch of its brand, 21.com is offering registering players a variety of promotional offers.

The new affiliate program for the recently-launched brand will be powered by the affiliate platform of Income Access, which has won the eGR North America Award for ‘Acquisition & Retention Partner’ for the last four years straight and the eGR B2B ‘Affiliate Software’ Award four times since 2013.

Affiliates promoting the 21.com brand will receive the standard 40% revenue share on referred depositing players per month. They will also benefit from round-the-clock support from the brand’s team of affiliate managers, along with the Income Access platform’s in-depth data and statistics to help measure, analyze and improve results.

Robin Ivarsson, CEO at 21.com, said, “Partnering with Income Access was an easy choice. Their platform gives our brand and affiliates a flexible solution to grow, while their track record is also impressive. With 21.com’s marketing mix including affiliates, media buys, social media and many other sources, we believe we have found the right formula for generating large volumes of traffic from affiliates, while also building brand awareness through other channels.”

Tara Wilson, General Manager at Income Access, said, “21.com’s launch of an Income Access-powered affiliate program soon after the brand’s launch indicates both the importance of affiliate marketing to their overall acquisition strategy and the strength of our technology offering. We look forward to supporting customer acquisition for this important new addition to the online casino vertical.”