888 and Sports Illustrated select OpenBet to power new retail sportsbook

27 September 2023

(PRESS RELEASE) -- OpenBet, a content, platform and service provider to the sports betting industry and part of the global Endeavor network, facilitated the launch of Sports Illustrated Sportsbook’s first-ever retail sportsbook in partnership with 888.

Sports Illustrated, through its parent company Authentic Brands Group (Authentic),?partnered with 888 in 2021 to create a world-class sportsbook.

Following the success of the digital sportsbook branded by one of the world's most iconic media brands, OpenBet was selected as the partner of choice to support its journey into the retail space.

Situated within Michigan’s Island Resort & Casino, the operator's suite is powered by OpenBet's world-class retail solutions, including state-of-the-art betting counters and self-service kiosks. Customers are presented with a diverse range of betting options such as same-game parlays, in-game wagering, teasers, futures, and player props, all seamlessly integrated through OpenBet’s comprehensive Trading System.

“We are delighted to partner with 888 and Sports Illustrated Sportsbook to power their first-ever retail launch,” said Deb Krupinski, U.S. Vice-President at OpenBet. “Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.

“Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivalled content. We’re excited about the future and eager to see the successes this launch will bring.”

This collaboration further solidifies OpenBet's position as the trusted sports betting provider to operators across the U.S.

“Our alliance with OpenBet to power Sports Illustrated Sportsbook, celebrated with this launch, paints a promising future for the retail betting landscape in Michigan,” said Howard Mittman, US President at 888holdings. “As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences.”


Related Links
Island Resort & Casino Details
OpenBet
888 Holdings

FEATURED iGAMING SUPPLIERS
mondogaming-srl
gamblerspick
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
casino-city-press
ocr-online-casino-reports
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
xlarge-software
igpixel
XLarge Software
Elevate your gaming platform w/ XLarge Software: Next-Gen tech for premium iGaming success & profits
Igpixel
Launch your online betting site w/ the latest technologies on IGPIXEL's advanced iGaming platform
house-tech-ads
casino-web-scripts
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
fast-offshore
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
Your Guide to 3,521 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook