888 boosts greyhound offering with SIS partnership

(PRESS RELEASE) -- SIS (Sports Information Services), a leading live pictures and data supplier, has signed a deal to provide major global operator 888 with its British and Irish Greyhound content.

As part of the deal SIS will deliver its live greyhound pictures and data to the 888 Sport brand. The greyhound content consists of more than 48 meetings per week from British tracks including Central Park, Crayford Greyhound Stadium, Doncaster Racecourse, Harlow Greyhound Stadium, Henlow Greyhound Stadium, Coral Brighton & Hove Greyhound Stadium, Monmore Green Greyhound Stadium and Romford Greyhound Stadium, as well as Irish action from Curraheen Park Greyhound Stadium, Limerick Park Greyhound Track, Mullingar Park Greyhound Track, Tralee Racecourse and Youghal Park Greyhound Stadium.

With over 30,000 greyhound races taking place per year, the operator’s customer base will have access to regular short-form betting opportunities occurring every eight minutes, designed to increase engagement and dwell time.

Chris McKenzie, Head of Product at 888, said, “We’re thrilled to have partnered with SIS in a deal which allows us to significantly expand our greyhound offering with quality live racing from Britain and Ireland.

“With SIS’s expertise and a proven betting product, we’re sure that these frequent short-form events will appeal to bettors and provide them with competitive greyhound racing that will provide a great betting experience and ultimately boost our greyhound betting revenue.”

Sandra McWilliams, Director of Sales at SIS, said, “Delivering our British and Irish Greyhound content to 888, one of the industry’s biggest operators, is a major deal for us and further underlines the quality of our racing offer.

“With races taking place every eight minutes, 888 Sport customers will have access to a significant number of quick-fire events throughout the day at times they want to bet, meaning they will be engaged for longer.”