888 Casino strikes new partnership with BlueRibbon

3 February 2020

(PRESS RELEASE) -- 888, one of the world’s leading online gaming and entertainment solutions providers, has partnered with service provider BlueRibbon Software to bring an enhanced online gaming experience to players on the company’s 888 Casino platform. The partners are seeking to maximize their cooperation through BlueRibbon’s leading product-agnostic B2B marketing platform and 888casino’s widespread popularity among online gaming customers. The companies are driven by their commitment to enhancing overall player experience and are working to develop a value-driven proposition.

The latest deal between 888casino and BlueRibbon Software is in line with the strategies of both companies to enter new markets, partner with leading providers, and maximize the value of cutting-edge systems and gaming platforms around the world. 888casino is one of the most successful and enduring global gaming companies, thanks to its state-of-the-art Orbit gaming platform, multi-market presence, and partnerships with world-class suppliers.

With several industry-leading awards and a strong pipeline of innovation, 888casino continues to offer players a unique experience, with products like daily jackpots and new gaming titles. It will now offer players personal jackpots provided through its partnership with BlueRibbon Software with the aim of providing customers a fully personalized gaming experience. Various tools are available such as a jackpot widget for each player, enabling them to monitor the growth of their money pot.

Guy Cohen, SVP of B2C at 888, said: “BlueRibbon is an internationally recognized marketing platform. With a powerful set of personalized tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino. Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.

Amir Askarov, co-founder and CEO of BlueRibbon said, “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888's player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions. Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888's verticals, rewarding their users with a new layer of enjoyment during gameplay.”


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