888 launches new virtual AI assistant

12 April 2022

(PRESS RELEASE) -- 888, one of the world’s leading online betting and gaming companies, is pleased to announce it has launched a new customer-focused AI-enabled virtual assistant called Amanda.

In line with the Group’s focus on new product development, Amanda has been designed to enhance the usability and richness of services offered across 888’s market-leading brands, while ensuring that its players continue to play in a responsible and fun manner.

Available in six languages, the AI driven chatbot offers players human-like responses to frequently asked questions. Amanda also provides a personalised self-service, enabling players to receive efficient answers to specific account-related questions on a variety of topics, from account withdrawal timeframes to the availability of bonuses and free bets.

Amanda also utilises AI to support 888’s safer gambling objectives by detecting specific terms and phrases and automatically flagging when it is necessary for a player to transferred to a member of 888’s specialist safer gambling team for additional support. This empowers 888’s customers to continue making safe and responsible decisions about their play.

By focusing on its product and content leadership strategy, as well as offering the very best customer service, 888 ensures that it continues to provide an excellent customer experience, one of the Group’s sustainable competitive advantages in line with its refined corporate growth strategy. This reinforces 888’s competitive advantages which enables long-term sustainable growth.

Roee Peled, VP - Product at 888, said:

“For 888, new product development goes beyond just creating content-rich games for our market-leading brands. We are constantly looking at how we can use our technology to evolve our products and processes to improve the experience for our customers, and Amanda is an excellent example of this principle in practice. By developing new ways of providing support and information for our players, we will be better able to increase customer retention and loyalty

“Amanda is also another great example of how can leverage technology and AI to support our broader safer gambling objective and adds another safer gambling layer to enhance our existing Control Centre and Observer tools. As we look ahead to the coming months, we are excited to launch more innovative products to continue delivering a world-class betting and gaming experience for players.”

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