888 Poker moves into Italy

(PRESS RELEASE) -- 888, one of the world's most popular online gaming companies and solutions providers, is pleased to announce that it has launched 888 Poker, the world's second-largest poker site, in Italy. This builds on 888's successful casino and sports betting offerings already available in the Italian market and fits with the Group's strategy to expand its presence in regulated markets.

888 now offers all three of its core gaming verticals — casino, sports betting and poker — in Italy, an increasingly important growth market for the Group.

888poker.it offers 888's unique poker assets and features and the full range of its poker variants, including two highly popular formats for the brand's primarily recreational player base: SNAP Poker, a high-speed, fast-fold poker game; and Poker BLAST, an eight-minute, four-player poker game with a prize-pool of up to €300,000.

In addition to this, 888 Poker has reached an agreement with WSOP (World Series of Poker), the world's most prestigious poker tournament in Las Vegas. This agreement provides 888poker.it customers with the opportunity to win WSOP travel packages with travel expenses and entry included.

Itai Pazner, COO of 888 Holdings, commented: "We're delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888's presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets. Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place."