888 to bring its online gaming brand to New Jersey

Reuters reports that 888 Holdings Plc announced plans on Tuesday to launch online poker and casino games under its own brand in New Jersey this year when the state ends a ban on Internet gambling, entering a crowded field.

According to Reuters, 888 already has an agreement to make its technology available to U.S. company Caesars Interactive Entertainment, one of a number of Atlantic City casino operators who are preparing to move into the online market. But 888 CEO Brian Mattingley said targeting New Jersey's gamblers with its own brand should allow it to maximize revenues from the largest of the three U.S. states that are opening up their markets.

"We are providing the platform for Caesars but we are providing the one-stop shop that 888 is renowned for across Europe," Reuters quotes him as saying.