Affiverse Media acquired by Ace Alliance

(PRESS RELEASE) -- AffiverseMedia the #1 digital publication dedicated to “Affiliate Marketing News” educating and informing affiliate and performance marketing professionals worldwide, has been acquired by Ace Alliance, part of the Revpanda Group. The acquisition which was announced on Friday last week marks a significant milestone for one of the industry's most recognized independent media platforms, and signals an ambitious next phase of growth for the digital publication that has become a go-to resource for affiliate marketers across the globe.

From Community Vision to Global Platform
Launched in 2021, Affiverse was built on a straightforward but powerful premise: to help the world do affiliate marketing better. What followed was more than four years of editorial, events, and education that grew a global community of more than 25,000 subscribers, nearly one million podcast downloads, and an audience of approximately 65,000 monthly visitors to affiversemedia.com.

Lee-Ann Johnstone, founder and CEO of Affiverse Media, reflected on the journey ahead of the handover: “I always wanted to have a go to resource to learn and understand the pulse of the affiliate industry and we built that space in Affiversemedia.com. Now it’s time to take it to a new level and reach a wider global audience with experience, expertise and resources that can make that happen! This deal benefits the entire affiliate community and I’m proud to be handing over the reigns to a team that truly understands and values the integrity we’ve built around the Affiverse brand”

That growth story attracted the attention of Revpanda Group, a company with deep expertise in building and scaling digital media platforms across multiple markets. Through its Ace Alliance entity, Revpanda has made a strategic move into performance marketing media at a time when demand for credible, practitioner-focused content in this space continues to rise.

Faruk Aydin, Managing Director of Ace Alliance, said of the deal “ I've personally been a fan of Affiverse for years. It's been my go-to source for keeping the pulse of the affiliate industry, and that says everything about the quality Lee-Ann and her team have built. At Ace Alliance, part of the Revpanda Group, our ambition is to become the definitive community for affiliate marketing professionals worldwide, and Affiverse Media is the perfect cornerstone for that vision. We're inheriting an audience that is engaged, knowledgeable, and hungry for more – and we intend to deliver exactly that. By combining Affiverse Media's trusted editorial voice with Revpanda's global publishing infrastructure and media expertise, we're going to take this platform to larger audiences and different verticals in affiliate marketing.”

What the Acquisition Means for the Affiverse Audience
For the thousands of affiliates, program managers, networks, and agencies who rely on Affiverse for news, strategy, and insight, the day-to-day support – their experience will remain consistent during the transition period.

Newsletter subscribers will continue to receive insights weekly, and existing campaign relationships, sales manager contacts, and support team arrangements will continue as normal while the platform transitions to the new leadership team.

Johnstone confirmed she will remain involved with the publication as host of The Affiliate Marketing Podcast and as an industry contributor, ensuring continuity for an audience that has grown accustomed to her perspective on the market.

The acquisition brings meaningful new resources to the platform. Revpanda Group's capabilities in online publishing, multilingual content, and search engine and answer engine optimization (AEO) are expected to expand Affiverse's international footprint, improve how its content surfaces in search and AI-driven discovery environments, and broaden its reach into markets where affiliate marketing is growing rapidly, including across Asia Pacific, Latin America, and the Middle East.

The timing also reflects a broader consolidation trend across digital media. Specialist publications with loyal, qualified audiences are attracting investment as brands and platforms recognize that niche, trust-driven media delivers something that generalist content cannot: an audience that is already bought in.

What to Watch in the Weeks Ahead
The administrative transition will take place over the coming weeks, with further details to follow as the new leadership team takes the helm. Those interested in how the editorial calendar, contributor program, and event coverage will evolve under Ace Alliance should watch for updates from the publication directly.

For those who have supported Affiverse through its growth, whether as readers, contributors, podcast listeners or participants, the message from the outgoing founder is clear: the community and its ambitions remain the priority and there is going to be an exciting time of elevated growth for all partners and advertisers too.