Altenar and Apuesta Total join forces

3 November 2022

(PRESS RELEASE) -- Altenar, the leading Malta-headquartered sportsbook supplier, made Peruvian operator Apuesta Total its latest sportsbook partner.

Following a seamless integration that was completed in August, the award-winning supplier has made its full sportsbook solution available to Apuesta Total’s website, including its prematch and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.

“Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total,” said Hugo Llanos, Americas Regional Director about Altenar’s expansion in Peru. “We see our customers as partners and want to help them grow and achieve their objectives - if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term. All of this ensures our latest partnership will be a fruitful one – Altenar will be there to support Apuesta Total in any market it intends to enter.”

As part of the collaboration, Altenar will act as Apuesta’s technology partner in order to deliver a full 360-degree operation, offering its best-in-class technology provision for both current and prospective future markets.

The online integration is already paying dividends since going live in August, with Apuesta Total seeing a hugely successful increase in turnover, something that is expected to continue as the two companies’ relationship develops.

This deal marks the latest success in an impressive 12 months for Altenar across global markets, with a surge in 150% for total bets and player count over 2021, with its key specializations across Esports, data and virtuals proving to be a major boost for its operator partners.

“Being one of LatAm’s most popular operators means that we need the very best in technology to entertain our players,” said Gonzalo Merino, Digital Director at Apuesta Total. “Thanks to Altenar’s market-leading sportsbook, risk management and customer support, we’re confident we’ve got everything we need to ensure we stay the best. We look forward to plenty of success throughout the World Cup and beyond, and we’re very happy to be working together.”

Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its outstanding contribution to the industry, including the EGR Nordics and EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.

Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.


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