Altenar grows LatAm foothold with Brasil da Sorte sportsbook deal

(PRESS RELEASE) -- Altenar, a leading sportsbook provider, has strengthened its footprint in Brazil in partnership with local sports betting operator Brasil da Sorte.

In its first year as a licensed Brazilian operator, Brasil da Sorte has earned a strong reputation for delivering secure, responsible, and engaging betting experiences. By upgrading to Altenar’s advanced, fully-managed sportsbook technology, the supplier will power the brand’s next phase of growth with a suite of high-performance features, including customized betting options, trusted risk management tools, and comprehensive compliance controls.

This strategic move, facilitated through Cometa’s PAM platform, marks a significant milestone in Brasil da Sorte’s continued commitment to delivering the best player experience in the market.

Altenar’s collaboration with Brasil da Sorte further reinforces the provider’s position as an innovative, scalable sportsbook technology partner in the new Brazilian regulated market following a recent wave of local partnerships.

Frederico Caputi, Sales Manager at Altenar, said: “Our collaboration with Brasil da Sorte marks another important step in our commitment to the Brazilian market. By integrating our fully-managed sportsbook, we’re equipping the brand with a powerful, modern solution that supports both growth and long-term stability.

“Brazil is an exciting and rapidly evolving landscape, and we’re pleased to provide technology that not only enhances player experience, but also helps operators succeed in a highly competitive regulated environment.”

Fernando Azevedo, CEO at Brasil da Sorte, added: “Partnering with Altenar is a key step in strengthening our betting offering. Their technology supports our goal of delivering a secure and engaging platform for our users.

“With Altenar’s sportsbook, we gain advanced tools and strong operational support to scale effectively and elevate the player experience across Brazil.”