Altenar launches in Bulgaria

19 June 2023

(PRESS RELEASE) -- Sportsbook and iGaming software provider Altenar completed the next step in its global expansion deal with operator group Palms Bet.

The agreement sees Altenar secure its foothold as one of the leading tech providers in Europe, by going live with Bulgaria’s top sports betting operator.

Bulgaria has long been one of Altenar’s key focuses, with a projected sports betting revenue of more than €850m in 2026, almost €600m more than six years previously.

Palms Bet’s Bulgarian customers will have access to Altenar’s multi-channel sportsbook technology, as well as a wide range of sports, esports and virtual selections.

Palms Bet was the first gambling company in Bulgaria to be listed on the Bulgarian stock exchange and currently offers more than 20,000 sporting events to bettors.

“We have always discussed how significant Bulgaria is to us and we are thrilled to continue growing in this new market with Palms Bet,” said George Mavridis, Account Manager at Altenar. “We were delighted to launch in Kenya and Peru earlier this year together, and we know Bulgaria is full of potential. We look forward to helping our partners maximise their customer engagement, as well as continued expansion alongside Palms Bet.”

The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.

The move is the latest in a series of partnerships between the leading multi-channel sportsbook provider and Palms Bet, which now sees their operations live together across multiple European and African markets.

“By integrating Altenar into our platform, we are confident that we will enhance player engagement and solidify our position as one of the leading gaming companies worldwide,” said Alexander Sjarov, Chief Sports Betting Officer at Palms Bet.

Altenar has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.


Related Links
Bulgarian Online Gambling
Palms Bet Site Details
Altenar

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