Amelco partners with beBettor to enhance player segmentation

(PRESS RELEASE) -- beBettor, the data analytics platform, have partnered up with sports betting solutions provider Amelco to enable their U.K.-facing partners to enhance their marketing segmentation using their players wealth data.

Amelco was founded in 2006 and has grown to become a leading provider of bespoke sportsbook and trading solutions to Tier 1 betting and iGaming operators worldwide.

As part of the agreement, Amelco’s clients can choose to utilize beBettor’s real-time player affluence scores, unlocking the ability to segment and personalize their marketing communications and CRM journeys based on player wealth, immediately upon sign up.

By integrating beBettor’s data analytics platform, Amelco’s partners can segment their players on a 1 to 10 basis, based on each player’s relative wealth by using their postal address. A player with an Affluence Score of 10 means they are in the top 10% wealth bracket in the country, while a player with an Affluence Score of 1 is in the bottom 10% wealth bracket in the country. Amelco’s partners will also be able to discover which of their players are in the super-affluent top 1% wealth bracket in the country, meaning brands can get to their clientele on a deeper level by further understanding their engagement patterns across the different gambling verticals.

Alongside segmentation, Amelco operators will be able to utilize beBettor’s affluence data to reactivate dormant players through more intelligent and tailored CRM and marketing campaigns to enhance lifetime value.

This partnership demonstrates beBettor’s position as a trusted data analytics provider in the industry, empowering UK-facing operators to deliver hyper-personalized marketing strategies and gain deeper business intelligence based on player wealth.

Sonny Cott, Chief Insights Officer at beBettor, said: “We are thrilled to be partnering with a Tier 1 platform provider like Amelco. Together, we’re bringing the game-changing power of player affluence scores to their UK-facing operator partners, enabling smarter segmentation and data-driven marketing to be leveraged across the industry.”

Brandon Walker, Head of Business Development at Amelco, said: “We’re delighted to be partnering with beBettor to enhance the ability of our partners to discover their customers’ wealth and wagering potential. This collaboration allows our clients to create enhanced segmentations, deliver more personalized CRM experiences and unlock new business intelligence, which is hugely exciting.”