ApolloBet partners with Income Access

29 October 2014

MONTREAL, QC. -- (PRESS RELEASE) -- ApolloBet, a U.K.-based iGaming operator, has announced that the company has partnered with Income Access, a supplier of technology and digital marketing solutions for the online gaming industry. Under the partnership, the affiliate program for the ApolloBet online sports-betting and casino brand will migrate to the Income Access platform and will incorporate the technology company’s mobile tracking and ad-serving products.

Recently relaunched on a cutting-edge Boylesports-powered platform, ApolloBet offers sports wagering on thousands of different sporting events every week, including more than 100 live football games. The brand allows players to bet on basketball, cricket, greyhound and horse racing, and tennis among other sports.

As well as sports betting, ApolloBet, which is accessible via desktop computers and all mobile devices, also features an online casino with an extensive collection of slots and the table games including European roulette and blackjack. In addition, the brand lets players wager on numerous international lotteries.

Under ApolloBet’s new software partnership with Income Access, the affiliate program for the brand will migrate to the Income Access platform. Since its launch 12 years ago, the software has received strong industry recognition and has been honored with the eGR B2B Award for Best Affiliate Software for the last two straight years.

ApolloBet’s Income Access white label will include the firm’s new mobile software development kit (SDK), which allows operators to track all aspects of their mobile affiliate marketing campaigns. The brand’s white label will also incorporate Income Access’s recently unveiled Ad Serving tool.

“We have chosen to work with Income Access over any other company as they provide a simple yet effective software platform to work with, both as an affiliate and as a client,” said Leon Hosking, Sportsbook Manager at ApolloBet. “Income Access and the new affiliate program are an integral part of growing and building a better ApolloBet brand.”

The migration of the ApolloBet affiliate program to the Income Access platform will be completed in the next few weeks. Once integration is complete, the affiliate program will relaunch consecutively.

“I’m thrilled to see ApolloBet partnering with Income Access for the relaunch of their affiliate program on our platform,” said Nicky Senyard, founder and CEO of Income Access. “Our software, with its Ad Serving and mobile SDK functionality, will almost certainly play a vital role in driving player acquisition for this innovative brand.”

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