Atlas World Sports names Kevin Koeppel Director of Product

(PRESS RELEASE) -- Atlas World Sports, the rapidly growing sports betting and fantasy sports platform, has named Kevin Koeppel as its new Director of Product. The announcement comes as the company prepares to launch AtlasDFS.com, under the Atlas World Sports brand.

Koeppel, a proven entrepreneur in the fantasy sports space, will lead product strategy and development for Atlas' expanding fantasy division. He previously founded No House Advantage, a DFS platform that offered real-money contests across all major professional sports leagues. That company was acquired in 2021 and later transitioned into Betr, the micro-betting-focused sportsbook launched by Jake Paul in 2023.

"Kevin brings deep product expertise and a unique understanding of both DFS and user behavior," said Robert Kraft, CEO and Co-Founder of Atlas World Sports. "His track record of launching and scaling fantasy products makes him the ideal person to lead this next phase of our growth."

The appointment aligns with Atlas World Sports' broader vision of becoming the go-to destination for sports fans who bet, watch, and play fantasy. Following the acquisition of the popular DFS platform, Lockspread, Atlas now offers a seamless experience that combines odds aggregation from over 20 sportsbooks with predictive AI, live stats, expert insights, and unique fantasy game formats—all in one app.

"I'm thrilled to join Atlas World Sports at such a pivotal time," said Koeppel. "Our goal is to build a next-generation fantasy sports experience that blends everything fans love about season-long and daily fantasy with the real-time power of sports betting insights."

Atlas World Sports is often described as the "Expedia for Sportsbooks," helping users compare odds, promotions, and bet types across multiple platforms. The app integrates with major operators like DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock, and leverages AI to personalize recommendations, surface value bets, and send smart alerts.

With partnerships already in place with the NBA, NFL, MLB, PGA, UFC, and more, the company recently secured investment from Starkel Capital Management as part of its ongoing Series A fundraising, positioning it for continued growth in both the sports betting and fantasy verticals.