Bally’s Corporation launches Bally Play

4 June 2024

(PRESS RELEASE) -- Bally’s Corporation, a global casino-entertainment company with a growing omni-channel presence, has partnered with leading social casino gaming company Ruby Seven Studios to launch Bally Play, a new free-to-play online social casino in North America.

Bally Play offers an innovative and engaging free-to-play online casino experience for Bally’s patrons. It features a wide variety of exciting games, including slots, table games, Keno, Bingo and Video Poker from providers such as IGT, Aruze, High 5 Games, Everi, Konami, BluBeri, Gaming Arts and many others.

Bally Play offers players the opportunity for endless hours of entertainment by exploring over 150 popular casino games, including games such as Wheel of Fortune, Double Da Vinci Diamonds, Wolf Run Eclipse, Flaming Chilies, Sweet Spin, Devil's Lock and Rakin' Bacon.

“As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino,” said Sina Miri, Chief Product Officer of Bally’s Corporation “Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players.”

“Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise,” said Michael Carpenter, CEO of Ruby Seven Studios.

The new Bally Play free-to-play gaming experience is available on Apple’s App Store, GooglePlay Store as well as online at

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