beBettor expands partnership with EveryMatrix

(PRESS RELEASE) -- beBettor, the data analytics platform, has broadened its long-standing partnership with EveryMatrix, the fastest growing iGaming technology provider, now enabling WealthScore to be available to its network of U.K.-licensed operator clients.

The collaboration began in July 2024, when EveryMatrix integrated beBettor’s V-Scan financial vulnerability product. Following its success, the two organizations have now expanded the partnership’s scope to include WealthScore, both delivered through a single, real-time API integration.

beBettor’s WealthScore ranks individuals from 1 to 10 based on their GB wealth bracket. A score of 10 places a player in the top 10% wealth bracket in GB, while a score of 1 means they are in the bottom 10%. Access to the product enables EveryMatrix’s operator partners to deliver hyper personalized 1:1 marketing communications based on each player’s relative wealth, immediately upon sign up. Earlier this month BetGoodwin became EveryMatrix’s first client to adopt WealthScore.

This new phase marks a key milestone for beBettor and underlines the growing recognition that wealth-based data can deliver unrivaled insight and power smarter CRM strategies for betting and gaming operators.

Sonny Cott, Chief Insights Officer at beBettor, said: “We’re excited to expand our partnership with EveryMatrix and make WealthScore available to even more U.K.-licensed operators.

“Actionable and non-intrusive player wealth data is becoming essential for effective marketing and customer engagement that pushes beyond assumptions and we’re proud to support EveryMatrix in delivering greater value to its operator clients.”

Kevin Furlong, Chief Product Officer, at EveryMatrix, said: “Integrating beBettor’s WealthScore is a natural next step. This data provides a genuinely new dimension of insight for our operator partners allowing them to instantly optimize, personalise and further monetize campaigns.

“At EveryMatrix, we are committed to offering our clients the most innovative tools on the market, and beBettor’s WealthScore helps us fulfil this mission. Our customers can now deliver more tailored experiences to their players and allocate budgets more intelligently.”