Betfred extends presence in Iowa

3 August 2022

(PRESS RELEASE) -- Betfred is excited to announce a multi-year sponsorship agreement with the Iowa Wild American Hockey League Team. The agreement includes significant marketing opportunities in digital, print, radio, and TV as well as on gamedays within Wells Fargo Arena.

"We're extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community," said Bryan Bennett, Chief Operating Officer of Betfred. "We recently launched our new betting app in Iowa, and we knew this would be an amazing opportunity to continue investing in the state. We look forward to getting started and providing Wild fans an engaging experience for the upcoming season."

On its partnership with Betfred, Brent Arnold, Senior Director of Sales, of the Iowa Wild said, "We are excited to announce Betfred as our exclusive partner in the Sportsbook category. We look forward to the tremendous addition Betfred will bring to our Iowa Wild fan experience."

With the Iowa Wild partnership and the recent launch of its new betting apps, Betfred has once again demonstrated its commitment to make Iowa a key sports betting market for the company having previously signed a multi-year agreement with the Iowa Cubs. For the 2022-2023 season, Iowa Wild fans can take advantage of exciting new giveaways including suite sweepstakes, ticket giveaways, and exclusive merchandise.

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