Betfred partners with Inspired for Mike Tyson content

(PRESS RELEASE) -- Inspired, the leading provider of virtual sports, mobile games and SBG video lottery, has announced that it will supply Betfred with its first collection of Mike Tyson gaming products.

Betfred is one of the U.K.'s leading retail and online bookmakers, while Inspired is its exclusive supplier of VLT gaming machines, technology and games. Betfred has also been offering Inspired's virtual sports across retail and online since 2001, and in 2013 it also launched Inspired's virtual sports on mobile.

Details of the deal are:
· Inspired will be providing Betfred with access to its initial Tyson package.
· The package includes Inspired's new Virtual Rush Boxing game for retail and online, featuring "Iron Mike," which is set for launch in 2016.
· Inspired will also be providing Betfred with its new Tyson-branded omnichannel slots and table gaming content.
· The games will be supported with exclusive Tyson marketing materials.

"Tyson is to the boxing world what Inspired is to gaming – hard hitting, edgy and unstoppable, resulting in exhilarating entertainment," said Inspired CCO Digital Games Steve Rogers. "Our new products are set to go down a storm with players across the gaming gambit and we are thrilled that Betfred will be the first U.K. operator to bring them to market."

"We are constantly on the lookout to be innovative and offer our customers products that are class leading," said Betfred CEO John Haddock. "The Tyson branded products are just one of many new initiatives that we plan to launch in 2016."