BetGames appoints Adam Lahouiri as Head of Product

18 July 2023

(PRESS RELEASE) -- Live dealer and betting games provider BetGames appointed Adam Lahouiri as Head of Product to spearhead its ongoing content development drive.

Joining from Entain, Lahouiri will be leveraging his considerable industry experience and insight to support BetGames’ ambitious rollout of all new content, while exploring the optimisation and enhancement of its existing product proposition and customer development tools.

Lahouiri boasts an impressive track record of leading key product developments. His recent notable projects include the ideation and creation of successful live dealer games and devising and launching Ladbrokes Casino’s live lobby platform, Game Show World. A concept that he curated alongside the Entain brand’s in-house product team.


Part of the impressive Entain commercial team responsible for revenue and player growth across its portfolio, Lahouiri’s efforts will align with BetGames’ continuing strategy of catering to the changing needs of modern players.

“Adam joining our team is a major boost to our ongoing product development efforts,” said Ian Catchick, Chief Product and Business Development Officer. “His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.”

“We see his new role as a fantastic opportunity to significantly boost our efforts to drive growth and revenue - providing long-term, sustainable entertainment for players, as well as creating live dealer and betting games content that engages and excites like no other. Welcome aboard, Adam!”

In his new role he will be tasked with delivering his continued track record of innovation; bringing unique new and familiar game styles to the market that will maintain the provider’s market-leading reputation for player loyalty and extended engagement.

“Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for,” said Lahouiri. “Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them.

“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of Live Casino experiences.”


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