BetRivers pulls the lever on Alberta launch with the world’s largest slot machine

(PRESS RELEASE) -- Things really are bigger in Alberta. BetRivers, the online casino and sportsbook brand operated by Rush Street Interactive, set a new GUINNESS WORLD RECORDS title for the World’s Largest Slot Machine. Standing 4.88 meters (16 feet) tall, the slot machine was unveiled at West Edmonton Mall.

“There’s no better way to make a splash and celebrate our launch into Alberta. This new record is a great representation of BetRivers’ focus on being the ultimate online casino destination for Alberta gaming enthusiasts,” said Richard Schwartz, Chief Executive Officer at Rush Street Interactive. “Canada is an important market for BetRivers, and we are thrilled to be operating in the province. Our focus on entertainment and our slots-first approach have really resonated with players, and we wanted to bring that to new heights in Alberta.”

The record-breaking slot machine took four weeks to build. BetRivers brand ambassador and Canadian sports broadcasting icon Dan O’Toole emceed the event, and GUINNESS WORLD RECORDS adjudicator Tina Shi was on site to confirm the title and present BetRivers with the official certificate.

To further mark the occasion, BetRivers has transformed West Edmonton Mall into a modern-day frontier, creating an immersive gold rush experience packed with interactive moments, prizes, and larger-than-life fun. Visitors 18+ can try their hand at panning for gold or take a spin on the World’s Largest Slot Machine with the chance to win a real-world gold bar valued at $6,000 CAD. Bringing the excitement of online slots to life, the activation runs until the end of December. Following its Alberta debut, BetRivers plans to bring the World’s Largest Slot Machine experience to additional casino markets in North America.

“Entertainment is infused into everything we do, and this record and activation are the latest examples of that,” said Brian Sapp, CMO at Rush Street Interactive. “Whether you are taking the world’s largest slot machine for a spin or interacting with the exclusive slot titles on our platform, we focus on making every moment entertaining and rewarding.”

BetRivers’ award-winning platform brings this focus on entertainment to life for Alberta players through gamified play experiences designed to engage and reward. Whether on ab.betrivers.ca or through the BetRivers app, players have access to one of the deepest slots libraries in the market, including exclusive titles like Lion Link ™, premium rewards and engaging experiences.

The world record is part of an integrated launch program that leans into the brand's signature irreverent humor and delivers a playful introduction to BetRivers. The Alberta-inspired campaign positions the brand as the new casino in town and features brand ambassador Dan O'Toole decked out in western gear to welcome gaming enthusiasts across the province. Media support includes TV, out-of-home, digital, radio, sponsored content, and an influencer partnership.