Better Collective enters into commercial partnership with

23 August 2022

(PRESS RELEASE) -- Better Collective, the world’s leading sports betting media group, announces an innovative partnership with, the leading digital destination for local news, sports, and entertainment and part of Boston Globe Media, New England's largest and strongest regional media organization serving millions of readers within the U.S.

Better Collective will provide readers of with betting odds and useful tips for upcoming games and analysis of teams and players, as well as direct links to sports betting platforms for easy placement of wagers.

The partnership will be co-branded with Better Collective’s subsidiary, VegasInsider, the most empowering brand in US sports betting that offers comprehensive betting markets and unique quality content for both novice and professional bettors.
The partnership is expected to be operational before the end of August and in time for the start of the NFL season.

Kayvan Salmanpour, Chief Commercial Officer of Boston Globe Media said:
“We are thrilled to partner with Better Collective to provide's millions of readers with a holistic one-stop resource for all the data and information they crave as some of the world's most passionate sports fans. provides readers with the best in class content, data and statistics through its award-winning sports coverage and now will be a hub for information on the exciting world of sports betting."

Marc Pedersen, SVP and CEO of Better Collective US said:
“Boston is the home of several great sports teams, all with huge crowds of enthusiastic fans, and we expect Massachusetts to become among the biggest markets for sports betting in the US. Better Collective has experience in producing data, betting tips, and sports content of high quality to sports fans that want to learn more about their favorite sport before they place a bet. We look forward to presenting all this to the sports fans among the readership of”

Chris David, SVP of Operations & Marketing at VegasInsider said:
“This partnership gives our talented sports betting analysts and experts a larger audience. We look forward to sharing our unique insights and premium content with the readers of as they decide what wagers to place. VegasInsider is dedicated to providing the best content, media, products and analytics to inform sports bettors of all levels of experience.”

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