Better Collective is ready to launch in Massachusetts

3 March 2023

(PRESS RELEASE) -- When legal online sport betting in Massachusetts opens a week from today Friday, 10 March, Better Collective will be ready.

Better Collective announced it’s entering the Bay State and acknowledges the mutual commitment it shares with the Massachusetts Gaming Committee (MGC) to safer gaming, player education and consumer protection.

Better Collective welcomed the decision by the MGC to waive its prior prohibition and provisionally allow for third parties to be compensated on a CPA or revenue sharing basis. Further, Better Collective applauded MGC for its recognition of the important role that performance-based marketing media plays in the regulated sports wagering ecosystem.

Ten sportsbooks are approved to accept and process mobile sports betting. Having this many sportsbooks is a great opportunity for Better Collective, because Massachusetts holds the potential to become one of the biggest sports betting markets in the U.S., as the state has a strong sports legacy with its local teams: Boston Celtics, Boston Bruins, New England Patriots and Boston Red Sox.

Even though Better Collective’s sports media, especially www.ActionNetwork.com and www.VegasInsider.com, already have thousands of visitors every month from Massachusetts, it has not been possible for the visitors to use the information for betting. This changes now.

“We are pleased to learn about the decision of the MGC to provisionally allow CPA and revenue share in Massachusetts,” said Marc Pedersen, CEO of Better Collective US. “For us as a group, we are excited to be able to help guide and educate the large sports fan base in Massachusetts into their first online sports betting experiences. The state has a very successful sports history, and we are confident the future with sports betting will be equally as successful.”


Related Links
Ranked Online Sportsbooks
Massachusetts Gaming Commission
Better Collective

FEATURED iGAMING SUPPLIERS
gamblerspick
casino-web-scripts
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
xlarge-software
ocr-online-casino-reports
XLarge Software
Elevate your gaming platform w/ XLarge Software: Next-Gen tech for premium iGaming success & profits
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
igpixel
mondogaming-srl
Igpixel
Launch your online betting site w/ the latest technologies on IGPIXEL's advanced iGaming platform
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
house-tech-ads
casino-city-press
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
fast-offshore
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
Your Guide to 3,523 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook