Better Collective signs first global media deal with Goal

1 March 2023

(PRESS RELEASE) -- Better Collective signed a partnership with the global digital soccer media, Goal. The partnership will run on all domains and in three languages. Goal attracts 64 million monthly visitors, to whom Better Collective will provide engaging and commercial sports betting content, innovative technology, and data insights.

“Partnering with such a well-recognized and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the Leading Digital Sports Media Group,” said Jesper Søgaard, Co-Founder & CEO of Better Collective. “There is no doubt in my mind that we will be able to benefit from each other’s expertise.”

The newly signed global partnership with Goal will launch today on 1 March, and agrees for Better Collective to run the sports betting section of Goal. Goal is a global digital soccer media brand owned by Footballco, which serves 64 million fans every month with English, Spanish and Portuguese content. Goal is one of the world’s most popular digital soccer destinations, and going forward will also include a betting section with high quality sports content, data insights, betting odds and analysis, run by Better Collective.

The partnership with Goal is Better Collective’s first agreement with a major news source that solely operates digitally. The last couple of years, Better Collective has been fine tuning its media partnership business, which has come to play an important role in the Group’s strategy and performance. Among others, Better Collective is currently partnering with well-established and authoritative news media outlets like The Telegraph and New York Post.
“We understand football fans have a diverse range of interests that collectively form their passion for football,” said James Lamon, EVP of Content & Operations for Footballco. “For many, betting is a part of that passion. We're excited to work with Better Collective to offer our fans higher quality stats, analysis, and tips to enhance their betting experience.”


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