Blue Ribbon and SuperSeven team up to launch SuperPots

7 January 2021

(PRESS RELEASE) -- SuperSeven, the new online casino from Bet Seven Online, is set to launch in the first half of 2021 on Gaming Innovation Group's platform and will use BlueRibbon's gamification solution as a significant component of its offering.

SuperSeven is taking a different approach to the online player experience. The operator will provide an exciting collection of RNG and Live Casino content alongside innovative gamification features designed to offer meaningful player rewards. To execute on their business model, SuperSeven will use BlueRibbon's player engagement platform, which enables operators to create customized jackpots that bring new levels of excitement to game content.

BlueRibbon's content-agnostic solution perfectly aligns with SuperSeven's goal of bringing an innovative gaming experience to players. The operator can create a wide range of jackpot games tailored to the preferences of any player segment. By offering smaller, more frequent jackpots that are fully operator controlled, SuperSeven can foster an exciting environment that attracts new players while building deeper loyalty with existing players.

The partnership between BlueRibbon and GiG allows all of GiG's operators to use the jackpot solution, but SuperSeven will be the first to launch the jackpots, furthering the brand's objective of differentiating itself and providing a unique gaming experience.

BlueRibbon CMO Dan Fischer explained, "We're looking forward to SuperSeven's launch this year. We believe that in a crowded marketplace, each operator needs to find that special something that will resonate with players, bringing them back for more. Our solution was created for exactly this purpose, and we're thrilled to be one of the key mechanisms that will facilitate SuperSeven's highly gamified experience."

Tim Parker, COO of SuperSeven added “I have been tracking Blue Ribbon for a couple of years now and looking for an ideal project with which to best leverage its considerable power. This solution will enable SuperSeven to offer an industry first in terms of site wide, daily jackpots where every player will be involved. Players are tired of traditional bonusing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”

Christopher de Lima, Chief Executive Officer of Bet Seven Online limited and SuperSeven, explains, our core focus from the inception has been to create a new experience to an educated audience with a view to increase average retention numbers from a start up. The partnership with GIG, our platform provider, and BlueRibbon will allow our first brand, SuperSeven to offer an exciting product not yet seen in the market.


Related Links
Ranked Online Casinos
Live Dealer Games
Gaming Innovation Group

FEATURED iGAMING SUPPLIERS
mondogaming-srl
ocr-online-casino-reports
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
casino-web-scripts
fast-offshore
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
igpixel
casino-city-press
Igpixel
Launch your online betting site w/ the latest technologies on IGPIXEL's advanced iGaming platform
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
xlarge-software
house-tech-ads
XLarge Software
Elevate your gaming platform w/ XLarge Software: Next-Gen tech for premium iGaming success & profits
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
gamblerspick
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Your Guide to 3,521 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook