BtoBet sparks conversation at SiGMA 2017

(PRESS RELEASE) -- The fourth edition of iGaming conference SiGMA has concluded, attracting thousands of operators and iGaming professionals and introducing industry trend discussions and plans for the future.

Multi-national company BtoBet, sponsor at SiGMA 2017, surprised all attendees with its Technifying iGaming Tour 2017 and portal. It also amazed the public with an unprecedented dancing performance, where five dancers — Anna Armato, Georgia Evans, Liz Strini-Brown, Patrick Laera and Gianluca Blandi — signified the importance of a trusted and flexible technological partner.

The concept introduced by the dancing show at SiGMA was further explained and discussed in Room A, dedicated to sportsbook and esports, where BtoBet's chairman, Alessandro Fried, was the key speaker on the panel "Time to move to your own iGaming platform." There he shared his vision about the importance of collaboration and trust for operators who are seeking platform providers that have the capability to aggregate all the available content while providing players with a seamless customer journey.

Commenting on operator needs, Fried said, "Any decision to share player data, including names, personal data and preferences, must not be taken lightly, since this is giving insight into the heart of any operator's business. For this reason, when choosing a technological partner and adopting software that has not been developed in-house but outsourced, it is crucial to consider only providers with an open, independent and foresighted approach."

Fried concluded, "A good technological partner is not only a software provider, but one that gives constant support to their clients through skilled and knowledgeable referrals, holds extensive knowledge of the industry, and helps operators to achieve objectives in a safe environment that cannot cause damage to their business."

To know more about Fried's discussion at SiGMA, download the industry report available on the BtoBet website.

All operators that were unable to meet BtoBet's experts at SIGMA can contact sales@btobet.com.