BtoBet sums up successful showing at Georgia Gaming Congress

3 March 2017

(PRESS RELEASE) -- During the Georgia Gaming Congress in Tbilisi, the multinational iGaming software provider BtoBet met online and land-based sports betting and casino operators wishing to use an advanced, modern and technological platform to develop their business, and speed up revenues and operations in the evolving Eastern European regulatory framework.

In the new regulated markets expanding in Eastern Europe, such as the Czech Republic, Slovakia, Poland and Romania, operators need the innovative and clever omni-channel platform with multi-currency and multi-jurisdiction characteristics, to administer their business seamlessly, land-based, online and mobile. In a farsighted perspective, operators of these countries have to be quick and grasp the opportunity offered by the next-generation technology to run the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players.

BtoBet's CEO, Kostandina Zafirovska, said, "Attendees had the possibility to discover BtoBet's next-level sportsbook and casino solutions, based on artificial intelligence that benefits from the offers of the main leading supplier of sports betting content and thousands of different games for casino players. The ultimate trading and risk management feature of the company's solution, which is also geo-customizable, allows operators worldwide to minimise potential risks, ensuring maximum efficiency and safety."

Commenting on the transformation of player expectations and new perspectives to attract and retain East European players and bettors, Kostandina added, "AR is appealing to a greater number of customers combining entertainment and technology for seamless marketing strategies. The AR through the mobile app allows operators to open a direct and interactive communication with players, providing ultimate and peerless services (compared to retail) driving offers according to player's interests, creating attractive rewards and interactive communication experiences. For example, a virtual avatar can replace the static communication via SMS and email in a more emotional and advanced way. Bonus Hunting, apart from the one-to-one bonus delivery in augmented reality, becomes a powerful unconventional marketing tool to promote the brand and push street players to play mobile and land-based. Odds comparison in AR can become an innovative instrument instead of expensive traditional media campaigns."

After Georgia Gaming Congress, BtoBet will showcase its AI iGaming and sportsbook omni-channel platform at Enada Primavera and VIGE, in Rimini (15-17 March) and Vienna (20-22 March).


Related Links
BtoBet

FEATURED iGAMING SUPPLIERS
global-gaming-expo-g2e
casino-city-press
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
fast-offshore
gamblerspick
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
narrativa
house-tech-ads
Narrativa
AI-based natural language generation solutions for the gaming industry
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
casino-web-scripts
mondogaming-srl
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
ocr-online-casino-reports
upgaming
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Upgaming
Fully customized iGaming solutions provider, supplying online casino libraries and iGaming products.
Your Guide to 3,456 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook