BtoBet to attend Betting on Football conference

2 May 2017

(PRESS RELEASE) -- BtoBet is ready to attend the Betting on Football event on 3-5 May in the U.K. BtoBet Chairman Alessandro Fried and CEO Kostandina Zafirovska will meet with bookmakers and discuss innovative technology that can be used to attract traditional and non-traditional punters while delivering the best experience to the bettors in order to retain them.

On 3 May, Zafirovska will discuss key issues affecting the value chain in the industry. The CEO's round table, scheduled at Stamford Bridge at 4:30 p.m., will explore B2B online gaming suppliers' panorama and the consequences of multi-asset enterprises, as well as the risks partners can incur when deciding to move product development in-house.

The Betting on Football conference will also be the perfect occasion to debate how online and mobile betting are becoming very challenging in the iGaming business and how technology is playing a key role in the football betting industry. In fact, players are more tech-savvy than ever, pushing firms towards effective strategies and technology to improve their service, boost player confidence and increase player lifetime values.

Zafirovska said, "Football betting is going through an evolutionary period, and I firmly believe technology can help bookmakers' operators to reach the final bettor with ease. At BtoBet, we are renowned for providing solutions to help understand player behavior. The selection of events must be quick, and the customers need suggestions to access their preferred content with a click. The Sportsbetting Recommendation Engine (RE) completely fulfills this need, collecting and analyzing large amounts of information on player's behavior, activities and preferences, predicting what players would like to receive."

Zafirovska also commented, "BtoBet's augmented reality (AR) mobile CRM tool, which includes a virtual assistant, is a perfect example of how bookmakers' operators should continue to use industry platform and software providers to deliver the right messages to a technologically-minded audience and connect with their customers on a deeper level."

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