BtoBet to give innovation talk at VIGE

16 March 2017

(PRESS RELEASE) -- From 20-22 March, the major gaming and sports betting operators of Central Europe will participate in the Vienna International Gaming Expo 2017.

During the three-day gaming exhibition and conference, in the heart of Europe, multi-national company BtoBet — bronze sponsor of VIGE — will participate in the Innovation Talks panels and meet operators wishing to discover how the Augmented Reality (AR) can boost the iGaming business, create totally new and attractive ways of betting and offer licensees the possibility of unconventional marketing opportunities to attract and retail players, new users and also millennials.

On the 21 March at 4 p.m. at VIGE's conference area, BtoBet's CEO Kostandina Zafirovska will provide her vision on "How AR transforms the Gambling Industry." Mr. Mihnea Popescu will be the designed moderator of the panel.

Commenting on the move, Kostandina Zafirowska stated, "As sponsor of the expo in Central Europe and leading company of the gaming industry, it's a pleasure to participate in VIGE, which is going to be a promising event. In the evolving iGaming industry, players are showing an increasing need for attention, enjoyable gaming/betting experience and interaction. With our highly qualified team of technology developers, we have studied a solution able to meet all these needs. Combining our A.I. technology platform — giving operators a full data players' control and management, real time — with a totally new AR solution is providing players with the most advanced and exciting gaming experience."

BtoBet's experts will be available at VIGE for live demos of the company's cutting-edge, multi-currency and multi-jurisdiction omni-channel platform based on A.I. and BtoBet's totally new AR marketing tools — Btobet's Bonus Hunting and Virtual Assistant.

To book a meeting at VIGE, visit the BtoBet website or write to

Related Links
Vienna International Gaming Expo (VIGE) 2017

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