BtoBet's sports book and iGaming platform available in Italian market

14 March 2017

(PRESS RELEASE) -- Multi-national BtoBet is ready to enter the .it gaming market in total respect of the rules required by Adm (the Agency for Customs and Monopoly), providing operators with its iGaming and sports book platform that is already compliant with the current evolution of the Italian sector.

BtoBet's Head of Sportsbook, Davide Ruggeri, highlighted, "Nowadays, from a management perspective, Italian operators experience the problem of administering multiple systems that are integrated at the front-end, but separate at the back-end. This means that operators require a valid omni-channel solution that enables the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players. This process allows operators to deliver the right product at the ideal time for every single customer. It is the key to standing out, attracting and keeping players loyal to the brand."

From 15 to 17 March, at Enada Primavera in Rimini, BtoBet will provide operators with the possibility to discover the advantages of its advanced sports book and iGaming intelligent platform, to propose to clients what they are attracted to most and make their gaming experience unique through the software that includes:
  • Over 40 types of sports.
  • Over 330,000 pre-match events per year.
  • Over 20,000 live matches per year.
  • 3,400 competitions.
  • 3.6 million odds, updated every minute.
  • Live betting.
  • eSports.
The company, as Betradar's Certified Gold Partner, perfectly integrates Betradar's data feed and MTS service into its sports book and iGaming platform.

In Rimini, operators will have the opportunity to book a live demo to discover the sophisticated technology tools such as:
  • The Artificial Intelligence for players, to monitor their behavior and their preferences for games and bets.
  • The recommendation engine which, after analyzing the players' data, suggests to them the games and bets that they like most, providing a totally enjoyable experience, meeting their expectations and often anticipating their wishes.
Additionally, they will discover the infinite advantages of BtoBet's totally new marketing tools in Augmented Reality, launched in London. It features:
  • Bonus Hunting in AR.
  • Odds comparison in Augmented Reality.
  • Virtual Assistant.
To book a live demo with BtoBet's expert team during Enada, write to a.giuliani@btobet.com or call +356 27135974.


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