bwin.party boosts mobile performance with Element Wave

27 January 2016

(PRESS RELEASE) -- Element Wave – the multi award-winning, mobile marketing technology and service providers from Ireland – has released an in-depth case study from its ongoing partnership with bwin.party.

Over the past 15 months, Element Wave, which specializes in mobile technology and CRM services for the iGaming industry, has been working closely with bwin.party's CRM team to help create value and drive engagement for their mobile customers.

Their targeted push and in-app campaigns have consistently achieved 200% to 300% higher mobile bets when compared to control groups, while Element Wave's custom-built technology produced between 50 times and 100 times more mobile bets on specific in-play campaigns.

Even more interestingly, in-play RTB campaigns produced twice as many overall mobile bets across all live markets on selected sporting events.

The partnership has involved Element Wave managing all mobile activities across 15 of bwin.party's native mobile apps across various countries and labels.

The Element Wave team of mobile CRM experts and analysts combine target audience segmentation and behavioural analysis to create compelling messaging for bwin.party mobile players.

The team also creates new user cycle campaigns and funnel conversions which have led to dramatically increased player engagement and open rates.

"The team at Element Wave have done an excellent job in modernizing our mobile CRM approach, providing both custom-built technology and the mobile marketing expertise to plan and execute campaigns," said bwin.party Head of CRM Gonen Solomon. "This has resulted in a real uplift in both our mobile turnover and player engagement.

"Their knowledge of the industry, coupled with their solid reputation and expertise in mobile technology, has opened up exciting opportunities to creatively market to our mobile players in-play. This has enabled bwin.party to really stand out from our competitors."

Dorothy Creaven, CEO at Element Wave, said:

"We've had a tremendous working relationship with bwin.party over the past 15 months and we're thrilled that the work we've been doing has had such a positive effect on their mobile revenue and engagement," said Element Wave CEO Dorothy Creaven. "It's a real honor for us to work with such a huge brand in the gaming space and they totally understand the importance of mobile CRM and technology.

"Our custom-built, market-leading technology is all about opening up creative options for mobile marketing. We do this by personalising content based on key touch points in user journeys, previous purchase history and popular trends. Now is definitely the time to be investing in mobile CRM and marketing."

This year, Element Wave is exhibiting at ICE Totally Gaming (Feb. 2-4) in London for the first time where they will be officially launching their new, high performance Mobile Marketing Automation platform called Mobile Moments.

Element Wave also works with Betsson, Colossus Bets and the Irish Greyhound Board, and is in talks with a number of other mobile-focused gaming customers.

Visit Element Wave at ICE at stand N3-400.


Related Links
Ranked Online Casinos
Irish Greyhound Board
Bwin.Party Digital Entertainment plc
Colossus Bets
Betsson

FEATURED iGAMING SUPPLIERS
ocr-online-casino-reports
casino-city-press
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
igpixel
casino-web-scripts
Igpixel
Launch your online betting site w/ the latest technologies on IGPIXEL's advanced iGaming platform
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
gamblerspick
mondogaming-srl
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
fast-offshore
house-tech-ads
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Your Guide to 3,553 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook