Catena Media announces successful sports betting launch in Massachusetts

14 March 2023

(PRESS RELEASE) -- Catena Media, North America's leading online sports betting and casino affiliate, today announces strong initial revenue inflow in Massachusetts following the launch weekend of the state's licensed online sports betting, which began on 10 March.

The group notched healthy player referral rates on its national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com, as well as its regional website PlayMA.com.

Appetite for legalized sports betting had been expected to be high after Catena Media attracted strong player interest for pre-launch-day offers. Massachusetts, with a population of 7 million, has strong sporting traditions and is home to teams including the Boston Celtics, New England Patriots, Boston Bruins and Boston Red Sox.

Ten operators were approved to provide online sportsbook services to Massachusetts citizens from 10 March, of which six launched operations on day one.

Ryan Harper, Vice President North America, said: “We are more than excited to be able to provide online sports betting affiliation to the people of Massachusetts. As a state with lots of sports history, we expect a high level of engagement going forward.”

Massachusetts is the fifth North American state or province to launch online sports betting in the last 12 months after Ontario, Kansas, Maryland and Ohio. Catena Media is a leading marketing affiliate for online sports betting and casino in North America. The group is active in over 20 regulated states or provinces, and the region is today the group's core market following rapid expansion in the last few years.

As at 31 December 2022, the group had 12-month North American revenue of approximately EUR 84 million, up% from the prior year, and an adjusted EBITDA margin in North America of 62%. Recently the group launched operations in Ohio, which recorded Catena Media's strongest ever launch period for a US state for licensed online sports betting.


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