Checkd Group enhances player personalization with Xtremepush agreement

(PRESS RELEASE) -- Fast-growing iGaming business Checkd Group signed a new partnership with leading acquisition and retention platform Xtremepush, which will significantly enhance player interactions within its popular Betting Hub app and U.K. and U.S. brands.

“We are always looking for new ways to engage with our dedicated player base on all brands and the advanced capabilities of Xtremepush will significantly improve our ability to deliver personalised and relevant content,” said Alex Beecham at Checkd Group. “This new partnership serves as further evidence of our desire to continue product innovation with CRM solutions that will increase the active player base for our operator partners.”

Dublin-based Xtremepush offers an omnichannel customer engagement platform that gives Checkd Group the ability to analyze, segment and target its mobile and web users, facilitating the delivery of data-driven and contextually relevant messages at the optimum time for maximum engagement.

The hyper-personalized approach of the Xtremepush platform has been proven to power major increases in online conversion rates. The partnership will be rolled out across the Betting Hub app and websites including FlashPicks in the US and Footy Accumulators and The Winners Enclosure in the UK. The seamless product integration will lead to an increase in active players for Checkd Group’s operator partners, while also creating new opportunities for engagement through improved player base segmentation.

The latest enhancement for Betting Hub follows on from the successful launch of Tipster Tournaments, a hub of free-to-play tipping competitions where users can enter their football tips into leader board style competitions, each with their own betting entry criteria.

“Our platform provides Checkd Group with the advanced toolset that it needs to further increase the retention potential across all their brands by delivering relevant notifications and emails to its customers,” said Jack Oliver at Xtremepush. “We believe that this agreement is only the first step in what will prove to be a mutually successful partnership going forward.”