Churchill Downs launches new mobile experience via Everi's Venuetize platform

6 April 2023

(PRESS RELEASE) -- Everi Holdings Inc.’s leading mobile technology and advanced e-commerce platform for the sports, hospitality, and entertainment industries, the Venuetize mobile app, today announced it has launched Phase Two of the Churchill Downs Racetrack mobile experience, which now showcases the unique features of the iconic brands, the Kentucky Derby and Churchill Downs Racetrack – the world’s most legendary racetrack. Churchill Downs Racetrack is owned and operated by Churchill Downs Incorporated.

“Venuetize is an important component of our focus on helping our customers with mobile-first patron engagement initiatives,” said said Darren Simmons, Everi Executive Vice President and FinTech Business Leader. “This next-phase deployment with Churchill Downs Racetrack showcases the flexibility offered by the Venuetize platform to help one of the most recognized brands across the sports, venue and entertainment markets further enhance their fans’ experience. The Venuetize platform brings significant benefits to help engage fans while being flexible to meet the unique needs of the iconic Churchill Downs Racetrack and Kentucky Derby.”

While the app’s main infrastructure is shared, the 2-in-1 approach to the mobile experience allows each brand to have its own user interface and content feeds. The Kentucky Derby mode engages fans in the live Derby event, features highlights of Derby Week, and allows fans to access their tickets. Additional features include event maps and push notification alerts for all Derby Week guests. Previously introduced in September, the Churchill Downs Racetrack mode encompasses the 365-day racetrack experience with ticketing functionality (access, buy, transfer), maps and wayfinding throughout the venue (find my seat, food & beverage kiosks, betting windows), full race calendars with post times, results and odds, access to expert picks, messaging, and a content hub with videos, news, social and lifestyle blogs.

“We are thrilled to launch this next iteration of the Churchill Downs app,” said Casey Ramage, VP of Marketing and Partnerships at Churchill Downs Racetrack. “Our fans will be able to engage directly with the Kentucky Derby brand and event, whether you are watching at home or joining us at the track for Derby Week.”


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