Conall McSorley announced as new Head of Racing at SIS

23 April 2024

(PRESS RELEASE) -- SIS, the leading multi-content supplier of 24/7 live betting services, has announced the promotion of Conall McSorley to Head of Racing.

In his new role, McSorley will be primarily responsible for SIS’ racing product proposition, shaping the strategy and direction across retail and digital channels. He will work with stakeholders globally to develop the best live racing offering for operators and end users while continuing to oversee SIS’ non-Americas international racing portfolio.

With over twenty years of experience holding several senior executive positions with betting operators and suppliers, McSorley will drive the continued development and delivery of the SIS racing offer which comprises a 24/7, end-to-end solution, presenting a regular flow of short-form betting opportunities to operators worldwide.

SIS carries over 35,000 horse races and more than 27,000 greyhound races annually, with action from over 170 tracks producing 8,760 hours of highly engaging betting content for global operators.

Conall McSorley, Head of Racing at SIS, said: “Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people.

“We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”

Andy Purkiss, Chief Operating Officer at SIS, said: “Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners. We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months, while adding value for our customers and rights partners.”

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