Covers.com partners with Income Access

(PRESS RELEASE) -- Covers.com, the prime location for sports gaming industry news and insight for sports betting enthusiasts, has partnered with Montreal-based iGaming affiliate software and marketing specialist, Income Access.

Founded in 1995, Covers.com is maintained by a round-the-clock editorial staff dedicated to providing the most up-to-date statistics and news needed to make educated betting decisions on sporting events. The value of the site is further enhanced by way of a knowledgeable and active forum community.

Members of the Covers.com affiliate programme will be compensated through a generous commission structure that offers 20% commission on all sales of subscription products or individual pick products through the Covers.com website. The 20% is lifetime residual and will therefore reward the referring affiliate 20% for the duration of the customer’s lifetime.

Covers.com is also offering a 100% commission on the initial sales transaction of newly referred customers. The 100% is calculated on an 80% bonus on first checkout amount, combined with the standard 20% commission. This will allow Covers affiliates to receive 100% of the net checkout transaction amount. (*Net amount = transaction total less any fees paid out to our Covers Experts handicapping partners)

Additionally, affiliate members can obtain a standard $1 lead bounty paid out on anyone who signs up for a free Covers.com user account membership. This will be paid out regardless of whether the user registers as a Covers Experts client not making any immediate purchase, as someone choosing to participate in a Covers free sports handicapping contest or participating as a commenter on the site’s discussion forums.

“The Covers brand is one that is both exceptionally well-recognized and highly respected within our industry. Therefore we believe affiliates can benefit from these brand assets in referring visitors over to the Covers.com property,” said Sionne Roberts, VP Sales & Marketing at Covers.com. “After evaluating all the options, it was clear that partnering with Income Access is our best choice, based on their excellent relationships with affiliates and the established platform they have in place to support affiliate marketing activities.”

Through the Income Access software Covers.com and its member affiliates will be able to access important reporting and metrics to measure ROI and make informed marketing decisions. Through the software affiliates will also have access to a collection of marketing materials designed to enhance their marketing and acquisition efforts. These materials include links, static and animated gif banners, and RSS news feeds covering betting news and the latest stories from the NFL, NBA, NCAAB, NCAAF, NHL and the world of soccer.

“With Covers.com, the premier sports betting information service in the world, Income Access is working alongside yet another partner that shares our commitment to excellence and customer engagement,” said Nicky Senyard, Income Access CEO. “With the wealth of knowledge accumulated from 20 years in the industry, Covers has the brand recognition that will entice affiliates into forming long-term partnerships.”

Covers.com will also be offering up regular customer promotions to coincide with major sporting events and betting opportunities. There are additional plans to develop Sports Betting News feeds and complementary tools to show free sports betting picks in the near future.