Cubeia seals sportsbook partnership with UltraPlay

6 March 2023

(PRESS RELEASE) -- Cubeia, the established software development group, broadened its product range by securing a major partnership with leading sportsbook platform and solutions provider UltraPlay.

Sweden-based Cubeia considered several options before opting for UltraPlay, which has won multiple industry awards for its dynamic sportsbook offering.

“We have been actively looking to expand our product range with another sportsbook provider for some time, and selected Ultraplay after exploring a number of different options via a thorough evaluation process,” said Fredrik Johansson, CEO & Founder, Cubeia. “This partnership with UltraPlay represents a key milestone in our ongoing development by significantly strengthening our proposition in a highly competitive space with a world-class sportsbook platform and solutions provider.”

The latest agreement marks a significant expansion for Cubeia, with UltraPlay covering more than 100 sports and over 70,000 live events per month and has been announced at an exciting time for the Stockholm-headquartered business.

The partnership has been struck just over three months after the market launch of Cubeia Nano, a white-label platform, which is integrated with casino, sportsbook and poker products, and is designed to meet the demands of the next generation of crypto casinos.

“This game-changing partnership brings together two like-minded enterprises that have a razor-sharp focus on providing best-in-class solutions,” said Mario Ovcharov, CEO, UltraPlay. “We look forward to a long and productive collaboration with Cubeia that will yield outstanding results and exciting future opportunities.”


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